10 Compelling Facts for Direct Marketers to Use Online Video

Online video is now a direct marketer’s dream media. A decade or so ago, we, as direct marketers, wondered how the Internet would turn out to be a viable medium for selling our products. Some direct marketers wondered if consumers would trust using their credit cards on a website. And some may have wondered if email (and other emerging media) could be used to sell products. How things change! Add video to the marketing options because

Online video is now a direct marketer’s dream media. A decade or so ago, we, as direct marketers, wondered how the Internet would turn out to be a viable media for selling our products. Some direct marketers wondered if consumers would trust using their credit card on a website. And some may have wondered if email (and other emerging media) could be used to sell products. How things change!

Add video to the marketing options because video can be efficiently and quickly delivered over the Internet. Continued bandwidth expansion and other technology enhancements now make watching videos a pleasant experience with the viewer in control with a click.

Now that the spigot to efficiently watch video online has been opened, the consumer rush to online video is giving direct marketers an unprecedented opportunity to create video sales messages and deliver them directly to customers and prospects.

Today’s video blog discusses 10 compelling facts about why video should be in every direct marketer’s budget.

(If the video isn’t just above this line, click here to view it.)

Author: Gary Hennerberg

Reinventing Direct is for the direct marketer seeking guidance in the evolving world of online marketing. Gary Hennerberg is a mind code marketing strategist, based on the template from his new book, "Crack the Customer Mind Code." He is recognized as a leading direct marketing consultant and copywriter. He weaves in how to identify a unique selling proposition to position, or reposition, products and services using online and offline marketing approaches, and copywriting sales techniques. He is sought-after for his integration of direct mail, catalogs, email marketing, websites, content marketing, search marketing, retargeting and more. His identification of USPs and copywriting for clients has resulted in sales increases of 15 percent, 35 percent, and even as high as 60 percent. Today he integrates both online and offline media strategies, and proven copywriting techniques, to get clients results. Email him or follow Gary on LinkedIn. Co-authoring this blog is Perry Alexander of ACM Initiatives. Follow Perry on LinkedIn.

One thought on “10 Compelling Facts for Direct Marketers to Use Online Video”

  1. Compelling stats indeed. But it’s being suggested round here that there may be an elephant in the room. All this online video that so many Americans are watching, is this including… ahem … porn?

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