10 Must-Attend B2B Marketing Conferences for 2019

It’s encouraging to see a resurgence in the quantity and quality of B2B marketing conferences and trade shows these days. For a while there, I was worried, as event after event went dark. Part of the upturn is due to the growth of the proprietary client conference.

B2B marketing conferences and the buyer's journey

It’s encouraging to see a resurgence in the quantity and quality of B2B marketing conferences and trade shows these days. For a while there, I was worried, as event after event went dark. Part of the upturn is due to the growth of the proprietary client conference, where B2B companies host clients, and often prospects, with an array of educational and schmooze opportunities.

Sirius Decisions, Terminus and Marketo are prime examples. But other events have emerged, too, to support marketers seeking information on martech, data, personalization, ecommerce, social media and other challenging topics.

Here’s a lineup of top-quality conferences scheduled in the remainder of 2019:

Mostly B2B, featuring a keynote by thought leader Matt Heinz, and sponsored by ON24.

Organized by Demandbase, with a free livestream of the keynotes for those who can’t attend in person.

Worth a jaunt across the pond.

Now folded into the Adobe Summit, this event has grown to 15,000 marketers. Wow.

Chaired by Scott Brinker, focused on technology tools for B2B and consumer marketers. Martech East runs in Boston, September 16-18.

Digital marketing and e-commerce for manufacturers and distributors. Where industrial marketers meet.

Covers the gamut, from product management to channel marketing, and everything in between. Plus, a touch of start-up and innovation content.

Featuring popular speakers like Gary Vaynerchuk and Geoff Ramsey, with an emphasis on brand and advertising topics.

This lively show continues to grow and thrive. Not 100% B2B, but just about.

My favorite. It claims to be “The best B2B marketing conference on the planet,” and as a frequent speaker and attendee, I can attest.

Save the Date for Next Year

 

A version of this article appeared in Biznology, the digital marketing blog.

Author: Ruth P. Stevens

Ruth P. Stevens consults on customer acquisition and retention, and teaches marketing at companies and business schools around the world. She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York. Ruth was named one of the 100 Most Influential People in Business Marketing by Crain's BtoB magazine, and one of 20 Women to Watch by the Sales Lead Management Association. She is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers, and Trade Show and Event Marketing. Ruth serves as a director of Edmund Optics, Inc. She has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University.

Ruth is a guest blogger at Biznology, the digital marketing blog. Email Ruth at ruth@ruthstevens.com, follow her on Twitter at @RuthPStevens, or visit her website, www.ruthstevens.com.

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