2 Words to Get You Through 2017

Last week during our annual holiday party, our president Dave Leskusky gave a thoughtful speech, sharing that he wanted to spend more time in 2017 saying “thank you.” He thanked us for our hard work, the effort we make to accept new challenges and the strides we take to keep running at the pace he asks of us. At the time, it seemed like an apropos holiday party speech. Nice. Not too long. Just the right amount of jokes added in the right spots. But then I thought a little more about it.

Last week during our annual holiday party, our president Dave Leskusky gave a thoughtful speech, sharing that he wanted to spend more time in 2017 saying “thank you.” Thanking us for our hard work, the effort we make to accept new challenges and the strides we take to keep running at the pace he asks of us.

He thanked the room of people surrounding him, some of us receiving shout-outs for specific projects, and at the time it seemed like an apropos holiday party speech. Nice. Not too long. Just the right amount of jokes added in the right spots.

Thank You Fallon gifBut I’ve thought about it off and on for the past week, and while “thank you” might seem like two simple words, when said with genuine gratitude, it’s much more.

It reminds us that we’re seen, that we matter and that we have an effect on others. That’s pretty powerful.

So, for my final post of 2016, I have this to say: Thank you.

Thank you for clicking on my headlines in the e-newsletter, on the website, on social media sites, or if you’re one of my close friends, for clicking on the links I text you when I’m especially excited about a piece I write or a video I shoot.

Thank you for reading and watching. Thank you for taking the time to comment publicly on our site, or to reach out to me privately. We all lead busy lives (by the way, “busy” is the the four-letter word I ban from most of our editorial meetings, because, duh, we all are), so when you take the time to reach out to me, I realize you could have spent that time doing something else, possibly much more important.

Thank you standing with me when you agree with one of my points, and thank you forย โ€” respectfully โ€” challenging me when you disagree. Trust me, I learn something every time you do.

As we head into 2017, let’s all take more time to thank those around us. Our friends and families, our colleagues, our customers. And mean it when you say “thank you,” otherwise you’re just meaninglessly uttering two words that can have a lot of power when used for good (all right, now I’m stepping into cheesy territory … time to doggie paddle out).

And if you didn’t see the video we shared yesterday, celebrating our team’s accomplishments in 2016, check it out below!

We had a lot of fun this year, and we couldn’t have done it without you … thank you! Happy Holidays, and I’ll see you in 2017!

Author: Melissa Ward

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

2 thoughts on “2 Words to Get You Through 2017”

  1. Thank YOU for the great work you’re doing — the “personality” behind the reporting really shows, and it’s great to have your scrutiny — your take — on marketing goings-on.

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