3 Most Common Local SEO Mistakes to Avoid

The other day, I was consulting with a new client who wanted to boost local visibility for all of his business locations. However, as I dug deeper into his current local SEO status, I discovered he had made some common local SEO mistakes.

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The only problem is that this practice of keyword stuffing is against Google’s terms of service.  That means once Google catches you adding keywords to your business name, you’ll likely lose rankings fast.

To make matters worse, if you followed local SEO best practices and created online citations (mentions of your name, address, and phone number on other websites and directories), then editing your business name across dozens or even hundreds of websites will be a huge project.

The solution is simple.  When you set up your Google My Business profile, make sure you use your business name without any extra keywords.

Correcting Your Mistakes for Better Local Visibility for Your Business

If you’re just starting out with local SEO for your business, you now know what NOT to do. Don’t create fake locations, avoid using the same phone for multiple locations, and do not keyword stuff.

Business owners who have already made these mistakes will be happy to know that there are easy fixes for all of them to improve local visibility. You can delete Google My Business pages with fake locations, change the phone numbers for each location, and edit the business name to take out extra keyword phrases.   As noted above, if you edit your business name, then don’t forget to edit all the other mentions of your name, address, and phone number because those citations will impact your rankings.

Want more tips to improve your local SEO rankings?  Click here to grab a copy of our Ultimate Local SEO Checklist.

Author: Phil Frost

Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is primary creator of Main Street ROI’s marketing training programs. He is an expert in search engine marketing, website analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on Forbes.com, Inc.com, MSN.com, and many other major business media outlets.

Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.

Want more SEO tips? Get your free copy of Phil’s Ultimate SEO Checklist. Want more AdWords tips? Get your free copy of Phil’s Ultimate Google AdWords Checklist.

One thought on “3 Most Common Local SEO Mistakes to Avoid”

  1. They are pretty much correct but i found people still use these tactics and google is not doing anything about it.

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