3. Use Humor
Short videos are a big deal these days. When your subscribers decide to make that ultimate decision of leaving, present them with a bit of humor. Take a page from Groupon’s playbook: On your landing page, include a short video of a person sitting at their desk. When they receive the word of the unsubscribe, that person is punished by a boss for annoying subscribers. This “Punish so-and-so” works because it interjects a layer of humor, which can keep subscribers because they don’t feel like they’re being begged to stay.
4. If They Want to Leave, Let Them
The last thing you want to do using the KISS method is to make people jump through hoops. If they want to leave, let them. Consider a landing page that provides them with specific product or service categories that may interest them. Convey that if they do choose to leave that they could lose out on valuable sales offers or they may not receive confirmation emails regarding any future orders.
5. Make Sure That Subscribers Don’t Have to Log in to Unsubscribe
Nothing can make a subscriber more annoyed is to have to log in to unsubscribe. If they’re already irritated about your emails, this won’t help. You want to leave them with a positive image of your company because chances are, they may come back if you’ve provided them with a simple way to leave.
So remember KISS. If you always put that extra attention to your unsubscribe process, you’ll find that you will actually lose less subscribers.
