5 SEO Tools Every Business Must Use to Be Successful

Peter Drucker famously said, “What gets measured, gets improved.” That’s true with everything, especially search engine optimization. There’s simply no way to improve your SEO results unless you’re using the right measurement tools.

That’s because Google customizes the search results based on your computer’s location, as well as your previous browsing and searching history. In other words, my Google search results will likely be different from your results unless we’re using the same computer.

For this reason, it’s critical to use a tool like Rank Ranger to track your search engine rankings.

4. Is Your Business Set Up to Rank High in the “Map” Results?

When you search “nearby dentist” in Google, then you’ll see a map on the first page, along with information about dental offices near you. These are the “map” results where Google is displaying Google My Business profiles instead of websites.

Did you catch that? When people search for local businesses, Google displays the map with Google My Business account information on the first page, which is different from your website.

That’s a key distinction because ranking for these local searches requires “Local SEO” tactics. One of the biggest factors for local SEO is what’s called “citations.” A citation is simply a mention of your name, address, and phone number (NAP) on another website online. The most common citations are business directories like Yelp, Bing Local and even Facebook business pages.

To check whether or not your business is set up properly to rank high in the “Map” results, use the Moz Local tool. This is one of the best tools available to quickly audit your citations. You’ll see if your information is consistent across all directories, if you’re missing any important directories, and if you have duplicate listings that could be dragging down your rankings.

5. Is Your Website’s Domain Authority Increasing?

Google’s mission is to organize all the information online and rank it based on two core criteria:

  1. Relevance — All the webpages Google displays for any search must be 100 percent relevant. If the results are not relevant, then the search engine is basically useless.
  2. Authority — Assuming all the webpages for a given search are relevant, then the next criteria is authority. Google’s goal is to display the most authoritative, highest quality webpages at the top of the results so that searchers are satisfied as quickly as possible.

The next logical question then is how do you measure authority? The truth is nobody outside of Google knows with 100 percent certainty.

However, through a lot of trial and error, marketers have isolated a few key variables. One of the biggest variables that impacts your website’s domain authority is the quantity and quality of links from other websites. As your website gains more and more links from other relevant, trusted websites, then your domain authority will increase, and in turn, your rankings will increase as well.

To measure the number and quality of links to your website, use a tool like Ahrefs. Simply type in your domain name and Ahrefs will show you the websites linking to your website, as well as their own rating of your domain authority.

Want more SEO Tips? Click here to get the Ultimate SEO checklist. And don’t miss today’s webinar “5 Rules for Winning in the New World of Search” where I’ll explain what you need to do (and what you need to avoid!) to get your website ranking high in Google.

Author: Phil Frost

Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is primary creator of Main Street ROI’s marketing training programs. He is an expert in search engine marketing, website analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on Forbes.com, Inc.com, MSN.com, and many other major business media outlets.

Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.

Want more SEO tips? Get your free copy of Phil’s Ultimate SEO Checklist. Want more AdWords tips? Get your free copy of Phil’s Ultimate Google AdWords Checklist.

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