The Past Is More Than Dinosaur Bones

The past is important to examine … wait, scratch that, it’s crucial to examine, and I’d venture to say hubris if you do not. No crystal ball is needed; instead you can look at what has been done and make informed decisions based on the successes and failures of others.

I was in Upstate New York this past weekend for my cousin’s wedding, and fairly off the grid. So, suffice to say, I was pretty surprised to check my Twitter notifications┬áMonday night and see this as I drove home to Philly after the long weekend:

Wait, me? Wilde Agency is referring to me? And my videos?

Fangirling gifSo then I jumped into the conversation.

Tweets with Wilde AgencyMore tweets with Wilde AgencyYes, that’s right … I’ve already started filming some throwback videos, which will be peppered into the regular Friday rotation of What Were They Thinking? shenanigans. I think it’ll be a good time, and I plan to look at these campaigns the same way I look at present day ones, celebrating the fantastic and questioning the poorly done.

The past is important to examine … wait, scratch that, it’s crucial to examine, and I’d venture to say hubris if you do not. No crystal ball is needed; instead you can look at what has been done and make informed decisions based on the successes and failures of others.

And so I leave you with this motivational platitude this Tuesday, which is probably framed on the wall of some manager’s office, but it does ring true. And, of course, I made a little edit:

Smart people platitudeHave an idea for a What Were They Thinking? video? Leave a comment below OR drop me an email!!! If I use a suggestion, I’ll be sure to mention where it came from.

Author: Melissa Ward

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

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