Report 5: Geographic Report
Found under the Dimensions tab, the geographic report shows how well your ads perform when viewed from different areas of your campaigns’ target locations. Nationwide advertisers can use this data to see how their ads perform in different states. Meanwhile, small business owners can see how ad performance changes in different parts of town.
Similar to audience demographic data, geographic report data can help you optimize the location settings for your campaigns.
Report 6: Time Report
Also found under the Dimensions tab, the Time report shows when your ads tend to be most effective. You can view specific ad data based on the year, quarter, month, week, day, day of the week and even the hour of the day. Use this data to adjust the scheduling, delivery and bids for your ads. Do this, and you’ll get more bang for your buck, especially with a limited advertising budget.
Using Google AdWords isn’t as simple as building and launching campaigns. Unless you optimize, you’ll blow through your advertising budget while missing out on lots of potential customers. Fortunately, AdWords gives you all the tools needed to be successful. And the best tools at your disposal are the many AdWords reports.
Focus on the reports we’ve reviewed in this article and you’ll be well on your way to efficient optimization. Want to learn more tips to improve your AdWords performance? Click here to grab your copy of our Ultimate Google AdWords checklist.