6 Key AdWords Reports to Use for Your Small Business

Advertising your small business in Google AdWords is easy to get started. But spending your budget efficiently to connect with the most likely potential customers? That’s an entirely different matter, and it means understanding the available AdWords reports.

Marketing metrics

Report 5: Geographic Report

Found under the Dimensions tab, the geographic report shows how well your ads perform when viewed from different areas of your campaigns’ target locations. Nationwide advertisers can use this data to see how their ads perform in different states. Meanwhile, small business owners can see how ad performance changes in different parts of town.

Similar to audience demographic data, geographic report data can help you optimize the location settings for your campaigns.

Report 6: Time Report

Also found under the Dimensions tab, the Time report shows when your ads tend to be most effective. You can view specific ad data based on the year, quarter, month, week, day, day of the week and even the hour of the day. Use this data to adjust the scheduling, delivery and bids for your ads. Do this, and you’ll get more bang for your buck, especially with a limited advertising budget.


Using Google AdWords isn’t as simple as building and launching campaigns. Unless you optimize, you’ll blow through your advertising budget while missing out on lots of potential customers. Fortunately, AdWords gives you all the tools needed to be successful. And the best tools at your disposal are the many AdWords reports.

Focus on the reports we’ve reviewed in this article and you’ll be well on your way to efficient optimization. Want to learn more tips to improve your AdWords performance? Click here to grab your copy of our Ultimate Google AdWords checklist.

Author: Phil Frost

Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is primary creator of Main Street ROI’s marketing training programs. He is an expert in search engine marketing, website analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on Forbes.com, Inc.com, MSN.com, and many other major business media outlets.

Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.

Want more SEO tips? Get your free copy of Phil’s Ultimate SEO Checklist. Want more AdWords tips? Get your free copy of Phil’s Ultimate Google AdWords Checklist.

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