Tip 4: Start a Blog
Blogging is a great way to show your visitors that you’re invested in where they live. It’s also an easy way to pump your website full of localized keywords! Start an on-site blog and update it regularly. Don’t focus on sales and products — that’s what the rest of your website is for. Instead, think of ways to engage local readers.
Write about how your business participates in local events, or create helpful guides within your area of expertise. Tell stories with pictures and video clips depicting a day in the life at your shop. Share with readers how your business coped with the latest earthquake or snow storm. All of these things will build your local reputation and, eventually, help improve your local SEO.
Tip 5: Encourage Customer Reviews
Local SEO isn’t just about improving your website’s rankings on SERPs. In fact, it’s often easier to get noticed via Google Maps, Yelp and other directory sites that almost always rank well. However, there’s a critical step between someone finding your business on Yelp and actually becoming a customer: seeing positive reviews.
Register your business on Yelp, Angie’s List and other reputable directories, making sure your contact information matches exactly with your GMB profile. Then, start asking every happy customer for reviews. You can ask customers who have good experiences at your store or follow up with letters, postcards and emails. You can print instructions for leaving reviews on business cards or fliers, or place linkable buttons to directory profiles on your website.
Remember to set up directory listings and seek reviews for each of your business locations.
Tip 6: Remember the Nuts and Bolts
Local SEO can’t be successful without following the usual rules of website optimization. Your website must be free of errors and broken links. Your website’s navigation must make sense. Meta titles must be relevant to the page content and keyword you’re targeting, and meta descriptions must be well-written.
You must have a contact page with relevant information for each of your business locations. Your page load speed must be snappy, and your website should display properly on any kind of device. You can’t go the extra mile without first tying your shoes.
With more people shopping from smartphones, a local SEO strategy is essential. The key to local SEO is making people feel at home on your website, and you can do this by engaging visitors with local content or rallying customers to promote on your behalf. Do this, and you’ll be rewarded with more visits through your doors. Local SEO is too powerful and valuable for business owners to ignore.
Want more local SEO tips? Click here to get your copy of our Ultimate Local SEO Checklist.