6 Reasons to Take the 2017 Media Usage Survey

We are smack in the middle of our Media Usage Survey. You’ve probably seen it in your inbox a time or two, but I wanted to take a minute to list some reasons I think it’ll really be worth your time to participate.

We are smack in the middle of our Media Usage Survey. You’ve probably seen it in your inbox a time or two, but I wanted to take a minute to list some reasons I think it will really be worth your time to participate.

If you’re already convinced, or are just willing to help me with an important project and don’t need to hear more, click here to take the survey.

If you need more convincing, Here are six reasons I think you should take a few minutes and fill it out.

Media Usage Survey 20171. Help Me Help You

At the end of the day, the Media Usage Survey is really beneficial for our readers — for you. It’s your chance to see what media channels and technologies other marketers are investing in. The more marketers who contribute that information, the more accurate and insightful it’ll be. It starts with you. If you don’t fill it out, why should anyone else?

2.Help Me Help Me!

Frankly, I think the media USage Survey is one of the most important things we do at Target Marketing every year, and specifically one of the most important things i work on. This gives all of our readers, you included, real insight into what marketers are doing. If you aren’t moved to do it for your own reasons, do it for me. I care about that being the best it can be, and I’m asking you to please help me make it great.

emailfailpenguin3. What Are You Missing?

Taking the Media Usage Survey is both checklist and brainstorming session for what you’re doing with your own budget next year. Have you thought about paid social? What about space ad? Inserts? DR Radio? Once you look at the list of media channels and technologies, you might find a few things you want to add to your plans.

4. It’s Quick and Painless

This isn’t going to take you all day or send you to the archives for details. You should be in and out of the survey in about 10 minutes. It’ll be worth the time, I promise.

5. Be Heard

Every marketer has strong opinions about what works and what doesn’t. This is your chance to record that and see how it compares to the rest of the industry.

sweepstakes prize money6. You Can Win $100!

Well be giving out a $100 American Express gift card to a random survey respondent. Who couldn’t use another $100? The easiest way to win is just to take the survey.

So that’s my piece, and some reasons you should take the 2017 media Usage Survey. I hope you’ll click here and be a part of it, whether it’s your first time or seventh.

Author: Thorin McGee

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

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