Structured data can help your organic listings stand out from the rest. Put simply, structured data is a special kind of HTML coding that helps Google display more engaging search results for your website. Rather than the typical listing with a meta title and meta description, landing pages with structured data can be displayed with star ratings, bylines, custom images and more. It’s an incredibly useful (and free!) tool that will help websites get noticed in 2018 and beyond.
5. Unique and Comprehensive Content
Google is getting increasingly efficient at recognizing unique, quality content while ignoring content that is shallow or unoriginal. Thanks to a form of artificial intelligence known as machine learning, Google can process billions of signals from landing pages and visitors’ reactions to (usually) accurately determine whether content will be worthy of a visitor’s time.
Don’t skimp on quality as you plan your content strategy for 2018. Be as comprehensive and unique as possible, and avoid the trap of rewriting what you see on competitors’ websites. When in doubt, refer back to the research you’ve done (or should do) about long-tail keywords that are popular among your audience. How does your content – including blog entries, tutorial videos, infographics and more – address those needs? And how can you be proactive in helping your customers?
6. Unlinked Mentions Will Matter
Mentions of your business will matter in 2018 and beyond. Building a network of inbound links has always been vital in SEO, but unlinked website mentions never carried much weight. That changed last year, when Bing updated its algorithm to consider unlinked mentions. Many SEO experts believe Google might already be doing the same. At the very least, it’s only a matter of time until Google joins in.
This is great news for small businesses that depend on local SEO. Through guest blogging, social media marketing and even contributing to local news stories, there are many ways to get your sites mentioned without a link.
The world of SEO is always evolving, and 2018 will be no different. What’s most interesting about 2018 is how SEO no longer applies to just ranking your website. Going forward, building a successful SEO strategy means aiming for placements all over SERPs..
Here’s to a happy, successful year of climbing the ladder in SEO!
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