Your Job Search Is Like a Marketing Plan

The modern-day job search is not like it used to be. Long gone are the days of applying for jobs online and getting calls for interviews. Depending who you ask, there’s only a 2 to 4 percent response rate for posted positions. Yet, so many people start their job search this way because that is what they know. Essentially, what they are doing is marketing without a plan.

2. The List = Your Network
In marketing, the list plays a big role in the success of your campaign. It’s all about sending the right message, at the right time, to the right people, correct? In job search, it’s all about your network.

You always hear that 80 percent of job opportunities are not posted — this is what is called the hidden job market. The key to tapping that is your network.

People you already know are much more likely to read and respond to your message. Now, you can take your list of target companies and figure out who in your network knows people there.

Are you thinking you have a small network? Think again! Make a list of everyone you know — family members to your accountant to former colleagues — and it will surprise you how fast your network can grow.

Author: Michelle Robin

The toughest marketing challenge of all is marketing you, and the purpose of this blog is to help marketing superstars, like you, conquer that challenge and excel in your career.

Passionate about direct marketing and helping people find jobs, Michelle Robin has translated her extensive B-to-B marketing background into a career focused on her true love: creating powerful career marketing documents that lead to interviews at her clients’ target organizations. As Chief Career Brand Officer at Brand Your Career, she works with executive-level sales and marketing professionals across the U.S., and helps them discover their personal brand and fast track their job search.

An award-winning and dual-certified resume writer (NCRW and PARW), Michelle’s work has been published in the book, Modernize Your Resume: Get Noticed...Get Hired.

Need help discovering your personal brand? Download Michelle’s free Personal Branding Workbook. Just launching your job search? Get 26 action-packed tips to accelerate your marketing job search. You can also connect with Michelle on Twitter, LinkedIn, or email.

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