2. The List = Your Network
In marketing, the list plays a big role in the success of your campaign. It’s all about sending the right message, at the right time, to the right people, correct? In job search, it’s all about your network.
You always hear that 80 percent of job opportunities are not posted — this is what is called the hidden job market. The key to tapping that is your network.
People you already know are much more likely to read and respond to your message. Now, you can take your list of target companies and figure out who in your network knows people there.
Are you thinking you have a small network? Think again! Make a list of everyone you know — family members to your accountant to former colleagues — and it will surprise you how fast your network can grow.