4. The Offer (call to action) = Ask for the Interview
I bet you put a lot of thought into the offers you create for your campaigns. You want to motivate response or even a sale, right? Job search is no different. You want to motivate people to call you for an interview, so having a call to action is important.
The easiest way to do this is in your cover letter. Most cover letters end with something like, “Thank you for your consideration. Hopefully we’ll have the opportunity to discuss potential career opportunities.” You never want to be “hopeful” at the end of your cover letter. That just hands the power right over to the hiring manager who will inevitably say no thank you.
Instead restate the value you bring to the employer and then ask for the interview. So now, you have something that sounds like, “I am confident I can apply my marketing skills to help your team get more qualified leads. I would appreciate the opportunity to discuss more ways I can help Acme Technology reach its goals. You can reach me at xxx-xxx-xxxx. Thank you for your consideration.”
How many of you incorporate a call to action on your LinkedIn profile? I bet not too many. That is another ideal place for a CTA. Ask people to connect, visit your website, call, or email. You can put a CTA in your summary section or additional info section.