Your Job Search Is Like a Marketing Plan

The modern-day job search is not like it used to be. Long gone are the days of applying for jobs online and getting calls for interviews. Depending who you ask, there’s only a 2 to 4 percent response rate for posted positions. Yet, so many people start their job search this way because that is what they know. Essentially, what they are doing is marketing without a plan.

4. The Offer (call to action) = Ask for the Interview
I bet you put a lot of thought into the offers you create for your campaigns. You want to motivate response or even a sale, right? Job search is no different. You want to motivate people to call you for an interview, so having a call to action is important.

The easiest way to do this is in your cover letter. Most cover letters end with something like, “Thank you for your consideration. Hopefully we’ll have the opportunity to discuss potential career opportunities.” You never want to be “hopeful” at the end of your cover letter. That just hands the power right over to the hiring manager who will inevitably say no thank you.

Instead restate the value you bring to the employer and then ask for the interview. So now, you have something that sounds like, “I am confident I can apply my marketing skills to help your team get more qualified leads. I would appreciate the opportunity to discuss more ways I can help Acme Technology reach its goals. You can reach me at xxx-xxx-xxxx. Thank you for your consideration.”

How many of you incorporate a call to action on your LinkedIn profile? I bet not too many. That is another ideal place for a CTA. Ask people to connect, visit your website, call, or email. You can put a CTA in your summary section or additional info section.

Author: Michelle Robin

The toughest marketing challenge of all is marketing you, and the purpose of this blog is to help marketing superstars, like you, conquer that challenge and excel in your career.

Passionate about direct marketing and helping people find jobs, Michelle Robin has translated her extensive B-to-B marketing background into a career focused on her true love: creating powerful career marketing documents that lead to interviews at her clients’ target organizations. As Chief Career Brand Officer at Brand Your Career, she works with executive-level sales and marketing professionals across the U.S., and helps them discover their personal brand and fast track their job search.

An award-winning and dual-certified resume writer (NCRW and PARW), Michelle’s work has been published in the book, Modernize Your Resume: Get Noticed...Get Hired.

Need help discovering your personal brand? Download Michelle’s free Personal Branding Workbook. Just launching your job search? Get 26 action-packed tips to accelerate your marketing job search. You can also connect with Michelle on Twitter, LinkedIn, or email.

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