6 Ways to Leverage Social Media for SEO

Social media is the new frontier of search engine optimization. People interact with Facebook, Twitter, Google+ and other social platforms in far different ways than they do with search engines, yet in many ways the results are the same.

You can also blog straight from your Google+ profile. Why do this, when sharing a page from your Website on Facebook would have an immediately larger audience? Well, if you’re into email marketing — and you should be — then Google+ will embed your latest blog content on emails you send to any Gmail users. Write blog entries that are relevant to new sales and promotions to boost the power of your email campaigns.

Don’t make the mistake though of blogging only about products and sales. People often use search engines to shop for goods and services, but many use social media to connect and communicate. Think of ways you can do the same with your customers. How does your business benefit your community? How does your business improve people’s lives? What advice can you give to make people’s lives easier?

5. Involve Your Local Media … and Share

Positive media coverage can work wonders for your social media and SEO campaigns. Most media outlets nowadays post their stories online, and these stories can be linked on your social media profiles. News reports aren’t just credible, but they’re also well written and/or professionally produced. This is a fantastic recipe for more shares, better signals and improved rankings.

Of course, you need to find ways to get the media involved. Journalists are always on the prowl for localized approaches to timely or seasonal issues. How can you position yourself as an expert to help people be prepared? Answer this question, and you’ll likely have a story idea worth pitching.

6. Focus Your Efforts

Facebook, Twitter, Instagram, Snapchat, Pinterest — so many social media channels that could possibly help your SEO. Where to begin?

My answer is to start out small. Focus on the one or two channels that make the most sense for your business and build from there. Using social media to improve your SEO is an ongoing task, and leveraging just a single social media channel requires a constant effort.


Social media marketing is completely different than search engine optimization, but the two are increasingly working hand-in-hand. Content that’s likely to be good for SEO also tends to be highly valuable on social media channels, and successful social media campaigns have been shown to strengthen SEO. This is a trend that is likely to continue given the rising prominence of social media. If you’re looking for ways to improve your SEO strategy, now is a great time to see what more you can do with your social media channels.

Want more SEO tips?  Get your free copy of our Ultimate SEO Checklist.

Author: Phil Frost

Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is primary creator of Main Street ROI’s marketing training programs. He is an expert in search engine marketing, website analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on Forbes.com, Inc.com, MSN.com, and many other major business media outlets.

Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.

Want more SEO tips? Get your free copy of Phil’s Ultimate SEO Checklist. Want more AdWords tips? Get your free copy of Phil’s Ultimate Google AdWords Checklist.

2 thoughts on “6 Ways to Leverage Social Media for SEO”

  1. I couldn’t agree more! We have to realize that millions of people are experiencing the web almost entirely through social media. Your guide on how to leverage them for marketing, is very useful and will definitely go a long way. However, if you were to focus on one social media site at first, which one would it be? My choice would be Facebook since it’s the most popular and the one most people are familliar with when it comes to use and features.

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