All Aboard the USS Sass-A-Lot

“Good morning, marketers!” If you watch my weekly videos on Friday, that’s usually how I greet you … it’s a pleasant enough way to kick off the video, and a nod to two of my favorite YouTubers — Hank and John Green of the Vlogbrothers. Speaking of which … I have some fun news to announce!

“Good morning, marketers!” If you watch my weekly videos on Friday, that’s usually how I greet you … it’s a pleasant enough way to kick off the video, and a nod to two of my favorite YouTubers — Hank and John Green of the Vlogbrothers.

Two years ago, if you asked me to pitch a video idea, I would shift uncomfortably in my seat and wonder, “What the hell do I have to say about marketing that someone will actually care about?” I would come up with something, deliver the idea clearly on camera, but with the passion of a garden snail.

And it wasn’t for a lack of caring … but I was pushing myself to cover things I thought were fairly important to our audience, and not something I was always interested in. Because that’s how having a job works … right?

No.

Fast forward to May 2016: “What Were They Thinking” is pitched, and in two weeks we go from concept to first video (thanks to an awesome team who stepped up to make it a reality). Now, it wasn’t my best video, but Taylor and I were learning on our feet. And honestly, she’s been nailing it on Every.Single.Video. The girl’s got skills. I’m the weirdo who had to figure out how to tweak my presentation to fit who I wanted to be on camera.

Fast forward, again, to now: I’ve figured out my voice, we’ve managed to film videos that clock in around 3 minutes consistently, and we’ve received a bit of recognition around the office for our work. Oh, and we just launched a channel on YouTube.

That's Great!Yes that’s right friends … we heard you. I had SO MANY people ask me what my YouTube channel was, and I usually had to fumble around with how I wasn’t on THE video platform (and search engine, mind you). But I talked to our team, we came up with a plan, and well, there I am.

Of the 34 videos we’ve filmed since June 3, there are 28 up on YouTube, priming the pump, so to say. And don’t worry, “What Were They Thinking?” will always be available on our site first, shared in the Friday morning e-newsletter and our social channels. The inclusion of YouTube is to address the needs of some current audience members, as well as to grow another audience of sassy marketing nerds.

I came across this quote from Kevin Spacey, and I found it fitting:

For kids growing up now, there’s no difference watching “Avatar” on an iPad or watching YouTube on TV or watching “Game of Thrones” on their computer. It’s all content. It’s just story.

Okay, so I know most of you aren’t kids, and trust me, I am not comparing my videos to “Game of Thrones” … but Spacey is right. It’s all just story, and I’m excited to share marketing stories in a new space.

Sass-A-LotIf YouTube is your jam, check out the Sass Marketing channel, subscribe and see the weekly “What Were They Thinking?” video pop up on Monday mornings! Otherwise, I’ll see you all on Friday!

Special thanks to John Gelety for sharing Phil Hartman’s “Sassy” sketch with me. I just couldn’t NOT include it. (Also John, I’m still waiting on that “Sassy” sign … juuuuuust sayin’.)

Author: Melissa Ward

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

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