The Art of Quality Link Building

So much of SEO has changed over the past 20 years. These days, search engine algorithms penalize keyword stuffing and ignore meta keywords, and having a website that displays on mobile devices is arguably more important than desktop performance. As technology evolves, more about SEO will continue to evolve. But the importance of links hasn’t changed.

Is Trying to Go Viral a Good Idea?

Creating viral content with the purpose of getting links — content commonly known as “linkbait” — can be difficult if you’re new to online marketing. Try too hard, and you might risk annoying your supporters with your overly obvious efforts. However, a perfectly timed piece of content that’s incredibly useful, humorous or just plain weird could expand your link network exponentially. Don’t make catching lightning in a bottle the core of your link-building strategy, but be on the lookout for opportunities to produce quality, viral content.


Building a network of quality links remains one of the most important facets of SEO. If you’re new to SEO, this process might seem overwhelming, especially if you don’t yet have a network of loyal customers and business partners. Resist the urge to buy links, which can land you in hot water with search engines and sink your rankings. Be opportunistic about building links and remember to prioritize quality over quantity. You’re not going to fool the search engines into rating your site as more popular than it is. Just take it one step at a time, one link at a time, and always think about how you can market your website to others.

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Author: Phil Frost

Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is primary creator of Main Street ROI’s marketing training programs. He is an expert in search engine marketing, website analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on,,, and many other major business media outlets.

Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.

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