Denny’s Zinger: Brilliant CRM: Customer Relationship Magic.

Peggy and I recently spent a weekend in Manhattan to see two Broadway shows. Pushing 80, I find NYC traffic and crowds overpowering. However, the Internet and computers can make all the difference in terms of getting around and paying.

Peggy and I recently spent a weekend in Manhattan to see two Broadway shows.

Pushing 80, I find NYC traffic and crowds overpowering.

However, the Internet and computers can make all the difference in terms of getting around and paying. Examples:

OpenTable
I’ve been going to Sardi’s on 44th Street for 70 years for their signature Cannelloni au Gratin. On her iPhone, Peggy queried OpenTable.com. Sardi’s was full. Osteria Al Doge was recommended—same street, one block nearer the theater—so we made a reservation.

Uber
Staying in the West 80s, Peggy Googled Uber. Four minutes later, Eric showed up in an immaculate new Toyota SUV and drove us downtown via 9th Avenue. Turning left onto 44th street, we got as far as Sardi’s. Mobs of people had taken over the streets. Traffic stopped dead. We hopped out and walked to the restaurant.

Osteria Al Doge
Very crowded. We were shown to a cozy table for two in the back corner. Wait staff wonderfully attentive. Food delicious. Portions manageable. Service speedy. Prices fair.

What Triggered This Column: Tipping Charts
See the second picture in the media player.

At the bottom of the dinner tab was something new (to me): a neat little personalized tipping chart based on our total—15 percent, 18 percent and 20 percent.

What’s more, tips were based on food and drink charges only—not the additional 8.85 percent NYC tax.

Takeaway to Consider

  • This one-time computer programming inclusion—costing the restaurant nothing—made bill paying easier.
  • Little things mean a lot to customers.

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Author: Denny Hatch

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

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