3 Examples of Social Media-Worthy Outdoor Advertisements

It’s important to see how social media enhances outdoor advertising and vice versa. Many companies are making their ads more “shareable” and social-media friendly. Here are three examples of social media-worthy outdoor advertisements.

Many look at the relationship between outdoor advertising and digital advertising as combative. We already know that out-of-home advertising works (here’s why). However, it is important to see the ways that the digital world enhances traditional ads and vice versa.

Think about it. New York City is the most photographed city in the world. Times Square explodes with colorful billboards and signage, both day and night. People flock to the displays, while taking pictures with their phones and sharing them on the web for the world to see. When advertisements are usually clever or visually appealing, viewers want to take pictures to share with their friends and followers.

Because of this, many companies are actually making their outdoor ads more social media-friendly and “share-worthy.” By being eye-catching, artistic or allowing for viewer participation, many advertisers are connecting traditional advertising with social media.

Here are three examples of advertisements that use social media “share-ability” to be more appealing or broaden their reach:

1. Delta Airlines x Tinder = The ‘Dating Wall’

Tinder and Delta Airlines teamed up to create the ultimate outdoor advertisement for social media use. The “Dating Wall,” located in Brooklyn, was comprised of images of popular travel destinations. The point? Audience members were meant to take selfies with one of the destinations as the backdrop and upload it to Tinder, creating a much more eye-catching “Tinder pic.” This campaign promoted both brands in a fun way that allowed viewer participation via social media.

2. Spotify’s ‘2018 Goals’

For its “2018 Goals” campaign that took place in 2017, Spotify used humor to appeal to its audience. The streaming company was able to use users’ listening habits to create a memorable series of hilarious and relatable outdoor ads. The campaign attracted both real-life and Internet attention, because they’re the perfect ad to share with a friend for a good laugh.

3. ‘David Bowie Subway Takeover’

social media-worthy outdoor advertisements

social media-worthy outdoor advertisements Bowie pic

Spotify is a champion of memorable ads. In 2018, the company set up a month-long art installation in an NYC subway station to celebrate the late David Bowie. The campaign featured both a photo-worthy portrait of the star and information about what he loved to do in NYC. Soon, photos of the art quickly popped up all over social media. This ad was especially appealing, because it made a normally mundane spot much more interesting.

The 5 Reasons Why Out-of-Home Advertising Works

Out-of-home advertising is surpassing other forms of traditional advertising. People spend a large majority of their time outside of their homes and OOH is one form of marketing that people can’t avoid. Using outdoor campaigns to target audiences ensures brands are in the right places at the right times.

It’s no surprise that people spend a lot of their time on-the-go. On average, most of us spend nearly three-quarters of our time outside of our homes each day. As we spend increasingly more time out of the home, we spend less time in front of a television screen and less time listening to the radio.

Based on this rapidly changing environment, brands and agencies recognize that outdoor advertising is always on a steady upswing as one of the fastest-growing media formats out there. It is continually evolving and growing to show clients that out-of-home advertising is better than other forms of marketing.

1. Impactful Advertising

Out-of-home (OOH) advertising has a lasting and large impact for a brand on its consumers. It has grown to be a more than $6 billion market, and people take notice of these massive static and digital displays.

The impact of a targeted billboard or wallscape on a busy thoroughfare cannot be ignored. This is unlike a television or radio commercial, where you can easily change the channel.

When an advertiser wants to create an impact, they need to go where the people are. Which is outside of their home and where they are in a place to purchase.

2. Creativity

Out-of-home advertising is a tried-and-true way to test your creative idea to ensure it has a clear and long-lasting strategy. It is the “happy place” for creativity in advertising. Original OOH content provides a lasting impression and leaves a mark on our memories in an ever-changing climate.

With technology on the rise, and the constant need for newer, faster, better products, both OOH and Digital OOH provide endless possibilities to utilize creativity in the advertising space.

3. Location

Out-of-home advertising utilizes location to target audiences more so than any other form of advertising. A company can use geolocation when deciding where to place its ad to reach the right audience at the right time.

This also allows companies to have a quick understanding of the impact of their billboards. Thanks to the immediate collection of data, companies can know not only how many people were exposed to their ads, but how many people walked into a nearby store and purchased their product because of it.

4. Time-Specific Advertising

You no longer have to wait days or weeks to purchase OOH. Companies are now able to purchase digital OOH within minutes, and the decreased cost of LED means there is plenty of digital space readily available.

This also means companies can purchase time-specific advertisements. For example, McDonald’s has a weekly ad in Liverpool that plays off of the weather, with rain being communicated as fries pouring down and snow as a vanilla ice cream cone.

5. Interactive Messages

Companies can also use interactive messages to get the most out of a campaign. For instance, if a person passes a Starbucks billboard they will get a notification on their cell phone letting them know their favorite drink is half off at the nearest location.

With this being said, mobile phones and OOH should no longer be thought of as separate. When combined, they are a powerful tool.

3 Inspiring Examples of Experiential Marketing

Experiential marketing is the most captivating way for brands to engage with consumers. Look to these three inspiring examples when designing your out-of-home ad campaign.

When it comes to out-of-home advertising, companies are consistently looking for new ways to invent the wheel. That is why agencies are turning to experiential marketing to make sure their brands stand out.

Putting out messages and hoping audiences are receptive is no longer the best way to get consumers to pay attention. The increase of technology readily available at a person’s fingertips has given them the ability to turn off an ad within seconds. For this reason, advertisements must be creative, captivating and engaging.

Brands are looking to experiential marketing to get people involved and interested with their products and services.  Here are some innovative campaigns you can look to for inspiration when creating these types of ads.

1. Using Mobile Assets for Experiential Marketing

Using mobile marketing to advertise is a way to continuously reach new audiences. Having an ad on wheels allows you to reach people without the cost of establishing fixed advertisements in multiple locations.

With this is mind, music festivals are a great way that companies are reaching target audiences based on the key demographics that are on point with their brands.

For example, one company who has done an excellent job of this type of marketing is Veuve Clicquot champagne for its interactive mobile lounge and bar. The ad was focused on creating a space aimed at selling the lifestyle centered around the brand, as well as selling the product. Consumers were served champagne at the pop-up bar and invited to relax and mingle on couches under umbrellas. This created a posh space for clients to take a rest from the festival’s heat and sip refreshing bubbly.

2. Creating Social Media Worthy Ads

Social media is also an effective way to reach audiences through the web. Creating photo-worthy advertisements promotes engagement without an in-your-face approach. The collaborative ad created by Delta Airlines and Tinder is a great example of what this type of marketing looks like.

The companies collaborated on a hand-painted mural with a catchy slogan and a photo backdrop to encourage interaction. The ad created by the two companies stated, “World travelers are more likely to be swiped right.” This was posted on a wall-scape that encouraged consumers to take photos in front of world-known travel destinations to use as their Tinder profile photos..

3. Using Interactive Ads to Increase Engagement

Brands can also engage with their audiences through giving consumers one-on-one experiences. SNCF, France’s national state-owned railway, did an impressive job at this. The rail company encouraged travel by placing stand-alone doors in multiple locations across Europe that functioned as portals to different cities.

Once the doors were opened, interactive ads began that gave consumers experiences that felt personal. The mix of digital marketing consisted of real-time mimes that would mimic the actions of viewers and videos of flash mob dancers in town squares. The campaign was engaging, creative and captivating.


How Great Brands Use Experiential Marketing: Volkswagen, Coca-Cola and Cupcake Vineyards Create Innovative Ads

Companies are constantly looking for innovative ways to market their brand or product. Experiential marketing is a creative way to involve the very consumers who purchase their products into their ad campaign. Follow the tips in this article to reflect on some of the most memorable campaigns when designing your experiential marketing ad.

Experiential Marketing with Best Damn Ale
Experiential Marketing with Best Damn Ale. | Credit: Brooklyn Outdoor by Candice Simons

Advertising is all about finding the best way to make your company’s product or brand stand out from competitors. For this reason, many companies are using experiential marketing as an innovative way to capture the attention of their target audiences. Experiential marketing involves interaction or participation from potential consumers. Whether it’s an event, interactive activity, or etc., experiential marketing campaigns are some of the most entertaining and memorable campaigns out there.

Here are three ways you can use experiential marketing for your brand:

Experiential Marketing That Appeals to the Senses

The trick to a memorable experiential marketing campaign is to immerse your audience and give them an experience they won’t forget.  Let your consumers participate in your campaign by allowing them to see, touch, smell or interact with your brand in any other way.

For example, at this year’s Lollapalooza, Cupcake Vineyards had a “Poptail Shop,” which allowed anyone who had a 21+ wristband a free “adult” popsicle. The marketing brought in festival goers with bright colors, bubbles, giant Jenga and Tic-Tac-Toe, and photo-ops.

On a 100-degree day, the wine flavored popsicles were perfectly paired with a specific type of Cupcake wine, which was available for purchase in a tent next door. This campaign appealed to the senses by giving festival-goers fun things to see, touch, and taste, and provided different levels of participation.

Bring the Everyday to Life

Volkswagen created another clever experiential marketing campaign. In order to add a little fun to everyone’s morning commute, Volkswagen created “Piano Stairs” in a Stockholm Subway Station, where a note would play each time someone stepped on an individual stair. Subway riders were able to play their own songs just by walking.

Although the campaign did not directly advertise Volkswagen Cars, participants were able to associate the brand with having a little unexpected fun. This is an effective campaign because it allows for audience participation while being creative and innovative thinking.

Make a Difference With Experiential Marketing

Corporate social responsibility is important for all companies, and letting the public participate in a company’s philanthropic efforts can make for a good marketing campaign.

In 2013, Coca-Cola designed an ad campaign to make a social impact by creating interactions and connections between everyday people from two countries with a known rocky relationship: India and Pakistan. This experiential marketing consisted of setting up high-tech, “Small World” vending machines in busy areas of Lahore, Pakistan and New Delhi, India.

The vending machines had built-in cameras that connected the participants from different countries, making them work together with the person on the screen. Participants had to mirror each other’s movements and do other teamwork tasks to get their soda.

This was an innovated way to inspire participants to set aside their differences for a couple of moments, showing that there was hope for peace between the two countries.The campaign provided positive publicity for the Coca-Cola company and displayed its desire to create change. This campaign is an example of involving everyday people to increase brand awareness through personal interaction.

8 Tips to Recruit the Right Talent for Your Marketing Team

Running a successful marketing team is all about getting the most out of your products, services and people. One of the best ways to ensure your business is functioning optimally is to recruit the right talent. It takes effort, but there are tips you can follow to ensure you have the best team in place.

Running a successful business (or marketing team) is all about getting the most out of your products, services and people. One of the best ways to ensure your business is functioning optimally is to recruit the right talent.

A reliable and strong workforce is key to the triumph of any business. Your business needs employees who are loyal and hardworking. However, it takes effort to recruit the right talent for your business.

Searching for the new team member that will be a spark plug for your business may seem as if you are searching for a needle in a haystack. However, there are ways to identify who will be the right fit for your team.

Here are some key ways to enhance how one filters, finds and recruits the right talent to an organization:

1. Clearly Define Your Company’s Vision, Mission and Values

Establishing a succinct company mission, vision and core values are key in creating a culture unique to your business. When it comes to selecting new team members, your company’s culture should triumph everything else. Culture and core values are key to survival in any business environment, especially those where employees are expected to wear many hats.

A potential talented employee possesses all the experience on paper, but if they do not fit your company’s culture and key values, then they’re not an ideal addition. Be true to yourself and listen to your instincts.

Take time to communicate all the “whys” behind your company and the values your business endorses to filter out the off-beam applicants. Understand that not everyone is a good fit for every business culture, and that is okay

2. Recruit the Right Talent with an Impeccable Job Post

Communication is vital to recruit the right talent. It is your responsibility to communicate a clear message regarding the type of individual you are looking to recruit. If you are too vague in your job posting, you will have applicants coming from every single direction.

Describe the open position as sharply and accurately as possible. Falsifying the description of a job so that it sounds more striking than it is will backfire. Highlighting the positives is key, but do not lose your grip on the reality of what the position entails. In general, your job post should narrate to a potential employee what they ought to expect from the job, both in long-term and short-term. Enlighten applicants on what they’ll accomplish, what skills they’ll need and what skills they’ll develop.

Use keywords that recruit the right talent in your search. Companies like Acumax Index assist you in developing a position profile to ensure you are interviewing the right type of candidate.

3. Use the Interview to Preview a Potential Employee

A job interview helps you learn a lot, but not all, about your potential employee. Use the potential employee’s interview on top of an resume to find out more regarding the candidate’s objectives and aspirations.

When examining past occupations, search for applicants without a history of jumping jobs. Ask them to explain to you where they see themselves in the next 5 to 10 years. Both help you determine whether this applicant is expected to stick with your company or just use the position as a placeholder.

During the interview, ask open-ended questions that can get the potential employee showcase their character. Find out the things that motivate them to help them set goals and challenge themselves.

Acumax Index will also provide you with interview questions based on the position profile you created. This helps you keep an eye out for answers and keywords indicating they will be a great fit or a poor one.

4. Keep Close Tabs on Your Competition

Recruiting the right talent for your  business is just half the battle. Making sure they stay is the other. Implement these tips and tricks to ensure longevity in the investment in your people.

In today’s competitive climate, it is important to familiarize yourself with jobs currently on market and what your competitors are offering. Ask yourself honest questions about your company. What differentiates you from your competitors?  Why should someone want to work for you? The benefits of your organization do not always need to be monetary. Offer your potential hires training and learning development programs alongside opportunities to grow within the business.

5. Choose the Best Recruitment Agency for Your Business Model

Some employers are put off by utilizing recruitment agencies, but this is a great way to find proficient applicants. The key when soliciting a recruiter is to make sure they understand your needs and the culture of your company before they opt to advertise your vacancies via their networks.

It is the recruitment agency’s job to explore the marketplace for the best-qualified applicants. Some recruiters will even go a step further and headhunt individuals from other different businesses. When utilizing recruitment agencies, it is essential that you find one that specializes in your field. To make sure you only recruit the best talent, you need an agency with an “inside out” understanding of your industry.

6. Desperation Does Not Recruit the Right Talent

Desperation only makes you compromise your desires and leads you to employ the wrong talents. Do not fool yourself into thinking that any warm body is better compared to no body. This concept could end up being your most expensive mistake. Be patient and wait until the ideal talent is available to take up the task. An interview can only take you so far, and sometimes the wrong talent will make it into your company. If this is the case, don’t hold on to employees that don’t match your company culture.

7. Above All, Trust Your Instincts

As an entrepreneur, you must go along with what feels right to you. Intuition is a powerful tool, and your gut feelings rarely steer you wrong. The ideal individual will feel right to you, marking all the boxes for skills, personality, qualifications and experience. If you have doubts about a candidate’s ability to fill a desired role, do not employ them.

Once you’ve recruited the right talent, piece the hires together to create a working, functioning team. This will be what drives your company forward.

8. Only Retain Star Talent

Once your team is in place, be certain to make sure each employee is a top performer. Often, companies spend too much time getting lost in performance improvement plans. Trust management to lead their teams and evaluate their employees. Management should set clear goals of where they see their team six months in the future. They should then look at their team and question who will help carry them there and who will lag. If a person does not fit, it is important to decide whether this person is an asset or a liability.



4 Effective Outdoor Advertising Tips From the Pros

Outdoor advertising is one of the oldest and most prominent ways for business owners to market their products and services. Effective outdoor advertising is a great way to impact audiences consistently and on a large scale.

Outdoor advertising is one of the oldest and most prominent ways for business owners to market their products and services. Effective outdoor advertising is a great way to impact audiences consistently and on a large scale.

However, with the overwhelming amount of sensory overload around us, it’s difficult to catch a consumer’s attention. That’s why it’s important to know how to use outdoor advertising effectively. This article will look at the various types and provide tips for effective outdoor advertising to make sure your advertising is bringing in customers.

Types of Outdoor Advertising

There are many different types of outdoor advertising. They include:

  • Billboard advertising
  • Point of sale displays: Usually found near the checkout counter to attract impulse buyers
  • Street furniture: Advertising found on bus shelters, kiosks, telephone booths, etc.
  • Mobile billboards: Found on the side of a truck or bus
  • Guerilla advertising: Low cost, unconventional marketing and usually involving an outdoor public display

Outdoor marketing is an effective way to market. However, when it is not done correctly it only serves to promote brand awareness, not to bring customers in the door. Outdoor advertising usually delivers a limited amount of information to customers that must be absorbed in a short amount of time.

Therefore, it’s important to keep the message you’re sending through this type of advertising short and to the point. Expect to follow up with indoor advertising, such as direct mail, radio, print and the internet to effectively get customers to buy your product.

Cost of Outdoor Advertising and Its Effectiveness

Outdoor advertising is not cheap, and you will pay more if you choose to advertise in a visible, busy space. Although the cost can be high, this is necessary if you want to ensure your ad is seen by a large population of people.

Also, the size of your sign will also be a major factor in the cost and effectiveness of your advertising. If your sign is not easily visible by your target audience, even the best advertisements wont make an impact.

A system called Gross Ratings Point (GRP) tells how effective your advertisement will be. Your GRP is a number that ranges from 1-100. A GRP of 50 means at least 50% of the population will see your advertisement at least once a day. Advertising with GRP of 50 is expensive, especially in major cities.

Tips for Effective Outdoor Advertising

Even if you have a great space to market your product, the marketing you use must stand out. Here are some tips that will help your advertisement get the results you’re looking for:

Make Your Advertising Sharable:

Think outside of the box to make your advertisement stand out from the competition. This is a great way to increase your reach as your advertisement will generate its own advertising, organically. For this consider bold marketing, creative digitals or experiential advertisements to make an effective impact on consumers.

Go for High Traffic Sites:

As mentioned earlier, high-traffic sites cost more than ones in quieter spots. Although, it may be tempting to go for a less expensive option, limited exposure is a waste of money. It’s a better investment to go for the more expensive, high-traffic sites.

Look at the Competition:

Look at what the competition is doing for inspiration. This way you can analyze what is working for them and what is not. By doing this you can strategically design your campaign for success.

However, be careful not to put your attempts at a good marketing campaign in jeopardy by calling out your competition. One example of this is when Audi put up a billboard advertising their latest car with the slogan, “Your move BMW.”  BMW then responded a week later with an ad featuring their latest car which simply read, “Checkmate.”

Keep it Simple:

Effective outdoor advertising serves to give information quickly. So, send a message that can be absorbed in just a second or two. Keep text as limited as possible— around six words is best. If the image is giving the reader information, try not to duplicate it with your text. Because an image may serve to grab consumers’ attention more than anything, focus on making that a stunning focal point that tells a story. People are highly receptive to imagery, concentrate on relaying your message this way.

Outdoor advertising is a great way to market your product. However, if you do not use it effectively, it’s a waste of money. Most importantly, do your research before putting yours up. When advertising is done correctly, your company will benefit tremendously.


5 Hottest Trends in Digital Out-of-Home Advertising Right Now

Digital out-of-home advertising (DOOH) is one of the fastest growing and interactive forms of advertising around. When done correctly, digital out-of-home advertising is accepted more than any other type of advertising due to its advancements. It is not only a selling tool, but a way for advertisers to interact with their clients.

New York City crossroads digital advertising display
New York City crossroads digital display | Credit: Brooklyn Outdoor by Candice Simons

Digital out-of-home advertising (DOOH) is one of the fastest growing and interactive forms of advertising around.

When done correctly, digital out-of-home advertising is accepted more than any other type of advertising due to its advancements. It is not only a selling tool, but a way for advertisers to interact with their clients.

With digital advertising, comes the concern that audiences will be able to turn off the advertisement. However, with DOOH this is not the case. These types of advertisements can’t be turned off and are hard to ignore.

Digital out-of-home offers innovative technology and powerful software that makes digital out-of-home ads a force to be reckoned with.

Here are the most noteworthy trends to keep an eye out for:

1.Data-Driven Advertising

Integrating live-streaming into digital displays gives clients with the ability to provide audiences with real-time information. Giving updates on events such as the scores of sporting games or voting polls, gives audiences a clear picture of the “now.”

Although traditional out-of-home advertising is the top medium used to create lasting impressions with clients, DOOH takes this to the next level. Combining data and technology with a general marketing campaign takes advertisements from visual to experience.

2.Visual Experiences

When companies make the mistake of not incorporating out-of-home into their marketing campaign, they miss out on a great way to deliver strong visuals.

People are incredibly receptive when it comes to visuals. For this reason, digital ads care a captivating way to provide direct experiences for consumers.

Out-of-home gives clients the ability to reach audiences at bus stops, in taxis and on their routes of daily commute. This has a major impact on consumers as they are exposed to OOH ads so often, they unconsciously influence them. This is especially true when paired with mobile advertising.

3.Smart Ads Through Smart Phones

Statistics show that nearly 70 percent of Americans are smart phone users, making them the most convenient way to connect with audiences. The way to do this, is through installing beacons on digital advertisements.

Beacons are real-world data generators that give clients the opportunity to turn advertising locations into signals that market directly to their target audience. By integrating beacons into DOOH, brands can engage in real-time with consumers.

4.Brand Building the Right Way

Taking advantage of new technology and measurement platforms is an accurate way to analyze brand data and allows consumers to connect with the right audience. Out-of-home advertising is the catalyst of brand building by giving brands the ability to reach large target audiences by marketing to their specific behaviors.

5.Ads That Mean Action

OOH advertising is a tried and true method in getting audiences to take action. Engaging with consumers through a combination of OOH and mobile devices, means engagement is at the fingertips of target audiences.

Consumers are always turned on and on-the-go. This gives OOH the unsurpassed ability to bridge the gap between audiences and brands that drives action from consumers. It is without a doubt that anyone who includes OOH into their marketing mix will surely benefit.

The 5 Best HR Tips for Increasing Employee Engagement

Effective employee engagement improves sales figures, decreases workforce turnovers and improves client satisfaction. The companies with the healthiest company culture are those with management who actively engage with employees. Follow these five best HR practices for the most effective employee engagement.

Effective employee engagement improves sales figures, decreases workforce turnovers and improves client satisfaction. The companies with the healthiest company culture are those with management who actively engage with employees. Engagement within an organization is the most effective tool companies can use to track and encourage employee successes. 

Below are the five best HR practices for increasing employee engagement:

1. Employee Engagement Begins With Training

Employee training is key for ensuring new employees have a smooth transition into an organizations culture. An informative and instructive on boarding process is the foundation upon which  employee engagement begins with an organization’s goals. By communicating clear and defined expectations management can pave the path for reaching the desired results.

Unfortunately a lot of management teams fail to incorporate employee engagement into the company’s organizational structure. In fact, 55% of new hires are not provided a sufficient induction or training plan.

Every company has different organizational structures. For that reason, it is imperative that management outlines the key expectations of the role. Outlining job responsibilities is the framework for which employees can reach goals and is essential for success.

2. Communicate Role Expectations

Setting up initial goals and objectives within your organization is a great way to ensure that your staff is on the right track. Individual roles should have their own set of responsibilities. Be sure to make time every few months for communication between management and staff members. This fosters the opportunity to evaluate role satisfaction and develop a plan for employee progression and career development. This will not only increase autonomy and integrity in the work place, but also allows management to understand the respective areas of interest for future positions and hiring.

This will also bolster engagements and motivate your new employees to strive for excellence in all areas. A successful CEO will make sure that new hires have a sound understanding of the firm’s values, mission, and goals.

3. Active Engagement and Role Maintenance

Once management is confident that the new hires have fully settled in to their designated role, it is important to keep levels of employee engagement as high as possible.

Commitment and gratitude toward employees goes a long way. Model behavior for employees starts at the top. So, it is likely that a company’s staff will mirror that same level of commitment and gratitude in their work performance.

Regular “one-on-ones”, acknowledgments and objective setting will motivate employees to reach goals and improve their skillsets. Don’t be afraid to challenge your people and engage in healthy competition.

4. Promote From Within

There are many tools available for managers to utilize to acknowledge the accomplishments of their team. One of the most traditional and effective means of rewarding hardworking employees, is granting them a raise or promotion; or both if you can.  If available, promotion from within is key for morale and a great way reward your staff members for their hard work.

Promotion from within provides an extremely strong index of the firm’s core culture. Managers should recognize that the individual  rewards send a message to the entire organization. Be certain that the behaviors which are being endorsed by the promotion are in line with the firm’s culture and values. Again, being a model of positive behavior will ensure the remainder of the staff will look to emulate those behaviors you want to see reinforced.

Encouraging employee engagement through vertical communication is also great way to express mutual respect and show appreciation amongst one another.

5. Hire Multi-talented Employees

To maintain an edge in this increasingly competitive economy, companies need to ensure that they employ individuals referred to as “Unicorns” by HR managers. A Unicorn refers to a multi-skilled employee who is able to multitask and wear more than one hat.  .

Unicorns are normally talented in numerous areas and can execute them all beyond a superficial level. Finding these employees starts before the interview process. A persons references and past work experience provides a window to the type of benefits they can provide your company.

Here are some of the key advantages of hiring Multi-talented employees:

  • Multi-talented employees can save you a significant amount of money.
  • Employees with a wide range skill sets improve productivity and business efficiency. You won’t need to worry about the level of work quality since they’ll perform remarkably in all business tasks and projects handed over to them.
  • Having multi-talented employees allows for other team members to take sick and vacation days due to their ability to step into various roles. He or she can easily fill in and execute many jobs impeccably.
  • Improves staff retention and motivation.


Transit Advertising Tips for Success

Exposing your advertisement to the diverse crowds of people who use mass transit is a great way to market your company. Strategically placing and designing your ad is a creative way to reach to your target audience. There are certain tips that will ensure you are marketing your advertisement in the most effective way. Read on to find out more about what transit advertising can do for you and how to use it effectively in your marketing campaign.

Exposing your advertisement to the diverse crowds of people who use mass transit is a great way to market your company. Strategically placing and designing your ad is a creative way to reach to your target audience. There are certain tips that will ensure you are marketing your advertisement in the most effective way. Read on to find out more about what transit advertising can do for you and how to use it effectively in your marketing campaign.

Advantages of Out-of-Home Transit Advertising

One reason that transit advertising is so effective in out-of-home advertising is that it’s hard to ignore. Passengers riding on a bus or train, or waiting at a station, are likely to be there for several minutes, making your ad impossible to ignore. Your audience will have plenty of time to study your ad and let the information sink in.

Being able to choose the size and location of your ad is also a huge advantage. Exterior locations, such as buses and bus stations, provide the benefit of your ad being seen by passers-by. Companies can create ads that capitalize on this by featuring colorful and innovative designs.

Types of Bus Advertising

Buses are very effective in out-of-home advertising due to their exterior and interior ad space. Interior ads have the advantage of catching and holding the attention of consumers who will be riding the bus. While Exterior ads have the benefit of offering exposure to everyone the bus passes. If you are interested in bus advertising, here are options to choose from:

  • King and Queen Signs: These are the largest of advertising signs, located on the sides of transit vehicles and attached with an aluminum frame.
  • Tail Signs: These are conveniently located on the rear of the vehicle. This provides ad exposure for some time by vehicles who end up behind the bus in traffic.
  • Interior Cards: These smaller ads are located inside the bus and only seen by passengers. These can be located on the tops of bus windows and on the divider behind the bus driver.

The newest development in bus advertising is the bus wrap, which entails covering the entire bus in an ad. This is typically an ongoing expense where you rent advertising space on a monthly basis. Although this can be expensive, if within budget this option  pays off with great exposure. Bus wrap advertisements are not limited to using the whole bus, but options are available for the sides, back and front as well.

Designs and Schedules

Keep in mind exterior transit ads have a small window of time to be viewed by the public, so choose your design carefully. Be sure to use eye-catching images that tell a story with as little text as possible to capture the attention of passers-by.

People are visually receptive. Although indoor advertising has the advantage of reaching a more captive audience, it is best to rely on images and designs with minimal wording.

It is also important to consider the route of the bus or train you are advertising on. You can strategically reach your target audience by choosing to advertise specific routes.

Although mass transit has always been a popular form of transportation, the economical benefits are making the option even more popular.

7 Event Planning Tips and Tricks From the Pros

Event planning is an eloquent art that can leave a lasting impression on attendees. Strategic event planning can be used to create new relationships, promote a product and increase employee participation. When done right, an event will leave a positive lasting impression long after it has passed. Follow this easy to use, step-by-step guide to plan an event like the pros.

Event planning is an eloquent art that can leave a lasting impression on attendees. Strategic event planning can be used to create new relationships, promote a product and increase employee participation. When done right, an event will leave a positive lasting impression long after it has passed.

Follow this easy to use, step-by-step guide to plan an event like the pros.

1. Event Planning with a Purpose

The beginning stages of event planning can never start too early. The first thing you should focus on is the purpose of your event. Are you fundraising, holding an informational workshop or corporate event? Or maybe your event is a celebration like a birthday party, wedding or anniversary. Whatever the occasion, once you clearly define your purpose, other things will fall into place, including who will be attending, the décor and how the occasion will be organized.

2. Gather Volunteers

Event planning is hard work and it can be difficult to go it alone. If you know people who are willing to volunteer, you can start delegating specific tasks to them. Sending invites, welcoming guests and cleaning are things you should think about when considering who is going to do what. If you are unable to find people who can help you for free, consider hiring a crew.

3. Create an Event Budget

If you don’t create a budget, you run the risk of spending way more than you had anticipated. Think about the cost of location, staff, food and whatever other expenses will be incurred. Try to save money wherever possible.  This can be done by finding inexpensive venues and using volunteers rather than a hired staff.

4. Decide on the Event Time and Place

Before deciding on a date, think about what else might be happening around that time. If there are other events that are similar to yours happening on the same date, it may hurt your attendance. Also, consider working around holidays and school or work schedules.

When thinking about location, find something that will be easily accessible for your guests. Also, note that your venue should be booked in advance, so you can be sure it will be available on the date you are requesting. If you are planning an event in Detroit, Brooklyn Outdoor can provide an industrial chic loft with panoramic views of the city. Use of this space includes an attentive staff that can see to every last detail.

6. Other Logistics

Other logistics to be considered include parking, what items and equipment you will need, whether you want to provide giveaways for your guests to take home and whether you want to have a photographer present to document the event.

7. The Countdown

As the event gets closer, you will realize there is a lot of be done to make everything run smoothly. When you are about two weeks out from the event, you will want to think about meeting with your team, visiting the venue and confirming your guest list to make sure everyone is on the same page.

During this time, it is easy to become stressed out so do your best to keep calm. Careful planning in the early stages can help to eliminate some of the stress. Planning an event is a lot of work, but if you are well organized, it can go relatively smoothly.