Coupon Affiliate Websites: Marketing Tips for Success and Pitfalls to Avoid

Marketing with coupon affiliate websites might be the strategy you need to attract audiences that convert — especially if you’re not getting the results you’d like from digital advertising. But you’ll need to make sure you’re forming relationships with the right type of sites, optimizing coupon redemption processes on your end, and avoiding the bad sites along the way.

Not getting the results you’d like from your digital advertisements? Marketing with coupon affiliate sites might be the strategy you need to attract audiences that convert.

Instead of pay for impressions or ad clicks, affiliate marketing uses the cost per acquisition (CPA) model. So when you partner with a coupon website, you’ll only pay for your coupon placements when someone actually uses the coupon and converts into a paying customer.

It’s an effective way to optimize conversions and ensure ROI from your marketing efforts, as long as you avoid some common pitfalls and follow these tips for success:

Find the Right Sites to Work With

Finding potential coupon affiliate sites to work with is easy if you go through an affiliate marketing platform like Commission Junction, Shareasale, or LinkShare. Search these popular networks and you’ll find there’s an overwhelming number of coupon sites out there who’d love to get commission from your business.

Here’s an overview of the main types of coupon affiliate sites you can work with today:

  • Traditional coupon sites — Sites like Groupon, and other generalized discount sites that promote all available coupons.
  • Curation-driven coupon sites — Sites that feature daily deals, such as Tech Bargains and DealsPlus.
  • Coupon forums — Open source forums where anyone can post coupons, such as Slickdeals.
  • Cash-back coupon sites — These sites pay back customers part of the commission they receive from publishing your discounts. Ebates is a popular example.
  • Browser extensions — Some coupon sites (e.g. Honey) now offer browser extensions that automatically find and apply coupon codes for you when you shop online.
  • Bloggers — There are plenty of niche bloggers that focus on providing ways for their audience to save money through couponing, such as Coupon Mom and Hip2Save.

Any of these kinds of coupon sites could be valuable for your affiliate marketing efforts, as long as you evaluate them thoroughly before working together.

Build a Relationship With Your Coupon Affiliate Sites

Once you do find a few worthwhile coupon affiliate sites to work with, start communicating with them directly to build a closer relationship. Instead of investing in a variety of platforms, get to know two or three that you can really work well with to drive new sales traffic.

Try to get to the point where you can negotiate placements of your promotions on the homepage, in their email newsletter, etc. You can usually negotiate special distribution deals by offering an increased commission. Tactics like this will maximize the value you get out of investing in just a few affiliates to promote your discounts.

Optimize the Coupon Redemption Process

When you offer promo codes to encourage sales, they can be both a help or a hindrance to the conversion process. If you want to have a promo code box as part of your checkout, make sure you eliminate barriers to using it.

Some shoppers will reach your checkout without realizing there are even any promo codes available, and then abandon the process to go search for one. Make this easy for them by having a designated page on your site that displays all your promo codes as well. Include a prominent link to it near your promo code box. That will discourage customers from heading off-site in search of discounts for your brand.