Must-Attend B2B Marketing Conferences for 2020: COVID-19 Update

The conference and event business has been turned upside down, so my annual post covering the must-attend B2B marketing conferences of 2020 is due for a refresh.

B2B marketing conferences and the buyer's journey

The conference and event business has been turned upside down, so my annual post covering the must-attend B2B marketing conferences of 2020 is due for a refresh. No surprise, some events have been canceled, but I am pleased that some organizers have pivoted quickly, creating virtual events that will allow us to learn, keep in touch, and stay up to date in our field of B2B marketing. Kudos to them! Let’s show our support by attending.

Marketing Conferences Converted to Virtual

May 27-28: B2B Marketing Ignite USA 2020 — UK’s B2B had planned to bring its successful annual conference to our shores, specifically to Chicago, but now the event is virtual. If you’re not already a member of their US online community, I suggest you sign up.

May 28: Marketing Leaders Forum APAC — For B2B marketers in Asia. Free to those registered for the October in-person events, and now turned virtual.

Marketing Conferences Operating as Expected, for Now

These organizers are holding out hope that marketers will be able to convene face-to-face sometime later in the year. As the time approaches, they may make the decision to postpone, cancel, or go virtual. Keep an eye on their websites.

Aug. 10-12, Boston, B2B Sales and Marketing Exchange — A fruitful merger of three smaller B2B conferences, DemandGen Summit,  FlipMyFunnel and REVTalks, launched in 2019.

Sept. 29-Oct. 1, Chicago, B2BNext — All about B2B e-commerce business and strategy, co-founded by Andy Hoar, formerly Forrester’s top analyst in the category.

Oct. 4-6, Scottsdale, ANA BMA Masters of Marketing Conference — The ANA is moving its reincarnated BMA conference to Scottsdate from Chicago this year. Dates have shifted from May to October.

Oct. 7-8, Singapore, B2B Marketing Leaders Forum Asia 2020 — THE Asian event for B2B marketers. The Sydney event is postponed to Oct. 26-27. Melbourne event, Nov. 19.

Oct. 7-8, Chicago, Reach 2020 — Launched in 2019 by G2Crowd, this one-day conference is all about getting the most value from B2B ratings and reviews sites.

Oct.7-9, San Diego, Digital Transformation Connect — For senior execs in B2B companies, a place for meetings and networking with a customized list of peers and vendors. Attendees must qualify to be invited, by filling out the Contact Us form.

Oct. 13-16, Cleveland, Content Marketing World — Still growing, still thriving.

Nov. 3-6, San Francisco. MarketingProfs B2B Forum — Especially hoping that this operates, as I am delivering a one-day workshop on B2B marketing strategy and planning on Nov. 3, with Allen Weiss.

Nov. 5-7, Carlsbad CA, Seismic Shift — All about sales enablement, an important topic.

Canceled Events

Sept. 16-18, Boston, Connect to Convert — A division of the giant LeadsCon, with a solid B2B marketing track.  Will run again in 2021.

A version of this article appeared in Biznology, the digital marketing blog.

Author: Ruth P. Stevens

Ruth P. Stevens consults on customer acquisition and retention, and teaches marketing at companies and business schools around the world. She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York. Ruth was named one of the 100 Most Influential People in Business Marketing by Crain's BtoB magazine, and one of 20 Women to Watch by the Sales Lead Management Association. She is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers, and Trade Show and Event Marketing. Ruth serves as a director of Edmund Optics, Inc. She has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University.

Ruth is a guest blogger at Biznology, the digital marketing blog. Email Ruth at, follow her on Twitter at @RuthPStevens, or visit her website,

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