Best Online Marketing Practices for a ‘Bionic’ Business: Part II

My last post focused on real-life questions I’ve gotten from business owners, as well as my responses. Topics covered were free online press release distribution best practices, as well as some social marketing secrets for stronger visibility. Today’s post will continue with some more great tips to excel at social marketing. Happy reading!

[Editor’s note: This is the second installment in a series of three blog posts.]

My last post focused on real-life questions I’ve gotten from business owners, as well as my responses. Topics covered were free online press release distribution best practices, as well as some social marketing secrets for stronger visibility.

Today’s post will continue with some more great tips to excel at social marketing. Happy reading!

Question: Which social marketing platform is better, Twitter, LinkedIn or Facebook?

Answer: I have personally found that Facebook and LinkedIn convert better. And by that I mean the friends and followers interact more and take action by website traffic, ezine sign up or becoming a client/customer.

Facebook and LinkedIn have more character limitations (420 or so characters per post) as well as a variety of features so you can say more, bond more and sell more to your audience.

Twitter has very strict character limitations (140 characters) making it difficult to have more than a superficial relationship with your followers. With Twitter, you run the risk of getting more unqualified, irrelevant followers just looking for a reciprocal follow. Test them all to see what’s right for you.

Question: What can I do in Twitter to help increase my presence?

Answer: Keep your Tweets useful, relevant and entertaining. This helps popularity and follower engagement. Tweet often, such as several times per day. Generally, the best time to tweet is 10 a.m. to 3:30 p.m. ET. To find out when is the best time for you and when your followers are online, there’s some great free tools such as: http://www.whentotweet.com, http://tweetwhen.com, or http://timely.is/#/. Select and use an eye-catching profile image so your tweets grab attention and stand out from all the other ‘Timeline’ background noise. Reply to people if they RT or mention you. This shows gratitude and helps with bonding and frequency of future RTs and mentions. Use hashtags (#) with targeted keywords, to help visibility in search results. Make sure you have a keyword rich and relevant Twitter bio so the ‘right’ people can find and follow you as well as you can show up in their ‘Who To Follow’ search results. Text is limited, so pick your descriptive keywords carefully in your Twitter bio. More free Twitter tools are at http://justtweetit.com/twitter-tools/.

Question: What are the success secrets to social marketing?

Answer: Social marketing is all about interaction with your community of like-minded individuals so for the best results, try to be:

  • Aware—Know each social media community’s law of the land.
  • Active—Don’t just go in a few times and hit members with your marketing message. Get involved. Participate in discussions.
  • Relevant—Make sure you’re posting in areas of the site that are relevant to the topic you’re discussing.
  • Genuine—Let the conversations flow organically. Contribute real, thought-provoking comments that members will find interesting.
  • Useful—Make sure you’re adding value to the site in some way.
  • Subtle—Back-links should be relevant to the post (such as a great article that you want to share with members—then enclose the link so they can read for themselves). Use links sparingly.
  • Balanced—Mix up your messages. Don’t just go into a site and start spamming away with your marketing messages. Go in. Hang out for a few weeks. Get to really know the members and the site.
  • Informative—Be aware of what’s happening in your area of interest. Be able to have intelligent discussions about different news, events, and publications under your subject matter.
  • Personable—Develop relationships with the community on both a “friend” and an expert level for your area of specialty.
  • Respectful—Sending unwanted and unsolicited email to people in your network (through the email address posted on their profile page) is spam, plain and simple. Don’t exploit community members’ personal information.

Author: Wendy Montes de Oca

Often referred to as the "marketing maven" by industry peers, Wendy Montes de Oca, MBA has nearly 20 years of experience in marketing, media, and publishing with expertise in multichannel, direct response, and Web marketing. Wendy has generated more than $150 million in total revenues for Fortune 500 companies, top publishers, consulting clients, and her own firm, Precision Marketing and Media, LLC. She is the creator of the groundbreaking SONAR Content Distribution Model and author of the best-selling book Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz [Que Publishing, Paperback].

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