Google Trends is one of the most underutilized tools made available by the search engine giant. This is a shame since it holds amazing power in helping you boost your site’s rankings on search engine results pages. The cherry on top is that it’s completely free.
The reason most people do not use it is they don’t know how to use it. Many people believe that trends come and go too quickly to benefit from it, but that’s simply untrue. Trends could give your website the push it needs to be recognized not only by Internet users, but Google too.
So, let’s get into how to use Google Trends effectively to boost your SEO.
Target Your Audience with Filters
The filters in Google Trends can help you target the topics of interest to your audience.
Start with the geographical region of your customers. The default is worldwide so change this to the area where you will see trends for just one of your target locations.
Some trends do come and go, but there are some that stick around for a while. To get an idea of what trends are more likely to last days, months, or even years, change the time selection filter.
The category filter will help you hone in on your industry or topics your audience cares about the most.
The last filter is the type of search. You can choose to see trends in search, news, or YouTube. It’s good to know which one your consumers utilize the most to see trends that they likely have seen when either searching Google, browsing news, or watching YouTube.
Pay Attention to Fluctuations
You could miss some trends that come and go repeatedly if you don’t pay attention to the timeline. When you put in a topic, you may see that the trend is losing traction if you have it set for the last 24 hours. However, if you change the timeline, you may see that the trend seems to increase and decrease quite a bit week to week or month to month.
Using keywords that have a tendency to rise and fall in popularity are the best to use because you will continue to benefit from them over time.
Dig Deeper into Advanced Search Options
Within your search on a topic, you will see information about related keywords. Along with them, you will see which ones are currently trending, those that are possibly about to “breakout” and then ones that have the potential to trend. Since all of these keywords are similar, it’s a great way to set your site up to rank for new trends.
Cater Content to Specific Populations
With the location filter, you can identify the area where people are searching for the trending keywords. For example, let’s say your topic is peaches. As you look into the advanced options, you see that “peach picking” may be trending soon. As you filter by location, you discover people in Georgia search this keyword the most.
With information on the trending keywords and location, you can publish content about the content and target the people most likely to be reading about it. This can increase your traffic and conversion rates greatly since people who read it will be highly interested in your content since it was specifically created for them.
Short and Long-Tail Keywords for Content
Since we’re on the topic of content, let’s discuss which key phrases are best for rankings. As you likely know, short-tail keywords are much more general, while long-tail keywords are specific. The long-tail keywords will help you target people who are much more interested in your products or services, so look to create content that gives them that information.