Chicago With a Purpose: Wrapping up the DMA2013 Session Picks

With apology, I want to say that this blog is a little about me—what topics I’m interested in, and sharing a little bit of this knowledge (or lack of knowledge) with blog readers. In the process, I’m hopeful you’re doing the same bit of pre-conference research—because it is this forethought and planning, beyond the engagements and booth visits on the Exhibit Hall floor, which make for a truly informative DMA13 conference

With apology, I want to say that this blog is a little about me—what topics I’m interested in, and sharing a little bit of this knowledge (or lack of knowledge) with blog readers. In the process, I’m hopeful you’re doing the same bit of pre-conference research—because it is this forethought and planning, beyond the engagements and booth visits on the Exhibit Hall floor, which make for a truly informative DMA13 conference

With the Direct Marketing Association Annual Conference starting literally at the end of this week, I’m still at it here lining up MyDMA2013 schedule with sessions I’d like to attend—admittedly doing some double-booking because of the great, comprehensive content on offer.

Yes clients and professional colleagues are on hand, and I’ll be sitting in on some of their sessions—but my guideposts for session picks are simply the subjects to which I welcome new learning, new updates and state-of-the-art in data-driven marketing such as it is. That’s why “The DMA” is always a conference attendance “must.”

A few weeks back, I cataloged some of first-impression session and events picks here: http://targetmarketing.adweek.com/blog/creeping-up-fast-dma13-making-plans-chicago

I’m hopeful our paths will cross in Chicago as I add 10+1 to the session wish list here…

  1. Who drives client relationships and customer engagement today? Advertising. “Mad Men + Data Specialists: When Two Worlds Collide,” Tuesday, Oct. 15, 9 a.m. to 9:45 a.m.
  2. Follow the money (and media) trail… “Outlook 2014: Data Driven Marketing in an Omnichannel World,” with The Winterberry Group’s Bruce Biegel, darnnit, also Tuesday, Oct. 15, 9 a.m. to 9:45 a.m.
  3. And trending too, “B2B Trends in 2014” with SAP’s Jerry Nichols, B-to-B magazine’s Chris Hosford and leading biz marketing consultant Pam Ansley Evans: Monday, Oct. 14, 11:15 a.m. to 12:15 p.m.
  4. “The Big Data Ecosystem: Informing Effective Marketing Campaigns,” with Time Warner Cable—curses, also yet again, Tuesday, Oct.15, 9 a.m. to 9:45 a.m. This is really a parochial pick, since my apartment building is now allowing RCN to enter my building—and I’m curious to see (finally) if TWC will give me a better deal on pricing its services.
  5. Multichannel (yet digital) ROI—too bad we don’t have offline here, too, but it has some client-side folks, “No BS, Strictly ROI: Definitive Case Study Panel on Successful Multichannel Digital Marketing” with Intercontinental Hotels Group, Travel Impressions, Equifax and FedEx, Wednesday, Oct. 16, 9 a.m. to 9:45 a.m.
  6. Pinterest + Email = Customer Engagement, with Sony and (disclosure, former client) The Agency Inside Harte-Hanks—now here’s a social media case study that taps Pinterest users, first I’ve seen in a venue that I’ve attended, Tuesday, Oct. 15, 11:30 a.m. to 12:15 p.m.
  7. “Creative Masterclass” with “THE” Herschell Gordon Lewis, and it won’t be a horror film classic (one of Herschell’s other talents), but I know it will be entertaining, focusing as it will on word choices and testing with minimal waste. Afterall, we all should test and choose our words carefully, on Monday, Oct. 14, 11:15 a.m. to 12:15 p.m.
  8. “USPS Goes Mobile: Direct Mail Integration with Mobile Technology”—hey this is a postal-focused blog, and USPS is offering postage discounts here, so there is money to be made/saved: Monday, Oct. 14, 3 p.m. to 4 p.m.
  9. Evaluating marketing service providers—”Why You Must Look at Least Three: Solutions Showdown.” Yes Bernice Grossman—database marketing extraordinaire—has lined up Neolane, SDL and IBM to help us evaluate and compare leading trigger-marketing vendors, on Tuesday, Oct. 15, 2 p.m. to3 p.m
  10. The elusive attribution question gets answered, at least by Petco: “Power-Up: How Petco Uses IBM Marketing to Drive Attribution.” OK, this is an IBM-sponsored track on real-time and automated marketing, but I know many brands struggle with attribution assignment in multichannel and omnichannel environments, so I’d like to hear this case study, Monday, Oct. 14, oh well also 3 p.m. to 4 p.m.
  11. AND a BONUS: Speaking of real-time marketing, my editor Thorin McGee at Target Marketing, is moderating his own panel on “Real-Time Marketing: Tools and Techniques to Own the Moment,” on Wednesday, 10 am – 10:45 am. Do I get extra credit for mentioning this one? Afterall, this blog post was a bit behind his deadline—though I’m hopeful it will be posted on time!

See you in Chicago!

Author: Chet Dalzell

Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the ANA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too! 

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