One thought on “The Truth About Content Marketing: What Your Lead Gen Team Doesn’t Want You to Know”

  1. I assume the initial publicity piece is not going to e-mail addresses to begin with, especially since you’re swearing off trying to collect addresses for list building in the early stages. Where is it getting posted or funneled? As usual, most of these content marketing arguments get to sound circular, since you have to start somewhere with something that goes some place.

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