Creative Cage Match: Greetabl vs. Old Navy

According to Radicati Group’s “Email Statistics Report, 2015-2019,” the consumer inbox got hit with approximately 93 emails a day in 2015. That’s a lot of email, which means marketers have to nail the subject line in order to win the open, then deliver on the open.

Old Navy email part 1Old Navy email part 2Old Navy email part 3“Don’t have regrets” reads the subject line. Okay, definitely catchy. But then you open the email and, well … it’s the same old same old when it comes to Old Navy.

Now, this isn’t to knock the retailer for giving me lots of options on what to click … but it never tells me what I might have regrets over. Is it the 2-day sale? Clearance deals? I honestly have no idea.

It’s easy to declare a winner here. Greetabl nails it with a catchy subject line that incites my curiosity (what does she need?), shows me what it is and makes it easy for me to take action. The Old Navy email does have an eye-catching subject, but then it sadly falls flat. Thankfully Old Navy just needs to wave a decent discount code in my face for a purchase, but that doesn’t necessarily mean I think the retailer’s email creative is great.

Have a suggestion for some emails I should consider for the next Creative Cage Match? Email me!

Author: Melissa Ward

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

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