Now, this isn’t to knock the retailer for giving me lots of options on what to click … but it never tells me what I might have regrets over. Is it the 2-day sale? Clearance deals? I honestly have no idea.
It’s easy to declare a winner here. Greetabl nails it with a catchy subject line that incites my curiosity (what does she need?), shows me what it is and makes it easy for me to take action. The Old Navy email does have an eye-catching subject, but then it sadly falls flat. Thankfully Old Navy just needs to wave a decent discount code in my face for a purchase, but that doesn’t necessarily mean I think the retailer’s email creative is great.
Have a suggestion for some emails I should consider for the next Creative Cage Match? Email me!