Creative Cage Match: Lindy Bop vs IKEA

For this round of the Creative Cage Match, let’s see how a UK-based, vintage-inspired clothing e-tailer stacks up against the the world’s largest furniture retailer when it comes to holiday-inspired email messaging.

You can click through to see what’s going on at your local IKEA store (and above you see where my preferred store location is listed), and below that is the usual reminder of how IKEA Family members get exclusive discounts and special offers.

Then you come across all the social buttons so you can keep up with all the cool design ideas IKEA shares, and you think you’re done, but no.

In small type sits the following message:

IKEA email zoom inWhile I understand the basis of this disclaimer, it rubs me the wrong way. How about making sure your advertisements are correct?

IKEA, Queen Silvia is not so pleased with you shirking responsibility.

Queen Silvia of Sweden

So who takes the title for this holiday email match? I think it has to be Lindy Bop, delivering on its entire message. IKEA left me wanting a bit more, and the disclaimer tucked into the bottom of the message left me with a bad taste in my mouth.

Thankfully I can wash that out with some Swedish meatballs.

Swedish meatballs with the Swedish Chef

Cage Match Winner: Lindy Bop!

Want to suggest some potential Creative Cage Match marketers? Comment below, or email me directly at!

Author: Melissa Ward

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

Leave a Reply

Your email address will not be published. Required fields are marked *