Creative Cage Match: Summer Lovin’ Edition

Happy [Belated] First Day of Summer! Time to break out the water wings and SPF 1,000 and enjoy the weather while it lasts. And like any good marketers worth their salt would do, I received a handful of summer-themed emails in my inbox yesterday.

Now let’s flip over to discussing picnics …
Caviar summer picnic email part 1
Caviar summer picnic email part 2
Caviar summer picnic email part 3
Caviar summer picnic email part 4It’s a bit of a scroller, but with delicious images like that, do you really mind? The subject line stood out to me as well, “99 cents delivery fees to kickstart summer.” Who doesn’t enjoy a good discount on fees?

Each of the restaurants included in the email are #picnicapproved and qualify for the reduced delivery fee through Sunday to celebrate the first week of summer. The email reads:

Summer officially starts today, and Caviar is kicking off the season with a citywide picnic—you’re invited! … Read on to plan your perfect summer picnic menu, we’ll deliver.

And if you make it to the end of the email without drooling on your keyboard, you come across the $20 referral incentive. Not too shabby Caviar!

So, which email has me singing for more?

Grease Tell Me More!It’s Caviar. I love the citywide “picnic” theme. I like that all the participating restaurants are included in the email, and the images are absolutely drool-worthy.

Want to suggest some potential Creative Cage Match marketers, or do you just like snooping in my inbox? Either way, comment below, or email me directly at!

Author: Melissa Ward

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

Leave a Reply

Your email address will not be published. Required fields are marked *