Creative Cage Match: Travel Edition

The weather is getting warmer, the days are getting longer … and vacation is on my mind. Luckily, I have a trip planned for June to trek off to the Adirondacks, but that leaves plenty of summer days to do more traveling. And my inbox agrees.

I enjoy perusing the variety of lodging to rent on Airbnb, and maybe I spend a little too much time on the site. But I digress. The email subject line was personalized with my home city, reading, “Check out top destinations from Philadelphia.”

Don’t mind if I do!

Airbnb emailAirbnb emailCompared to TripAdvisor’s full-to-the-gills email, this message from Airbnb is pared down and focused, delivering  six top destinations from Philadelphia. Each destination includes a photo, as well as a reason to visit, and clicking through takes you to Airbnb’s search of that location, ready for you to set up your requirements for the trip.

For instance, I have now saved 16 listings to my Paris wishlist. But I digress.

Toward the bottom of the email, a very simple graphic illustrates how many countries and lodgings are available with Airbnb, including its regularly used tagline “Experience the world like a local.” Below that there’s a clickable link for tips on how to book the perfect place; I was hoping for a tipsheet, but the link takes you to Airbnb’s Help Center. Eh, it’s a start.

Though I have to say, I am a sucker for the line right above the address: “Sent with from Airbnb.”

I want to travel moreSo who comes out on top when it comes to travel?

While I think they’re both good emails, I think Airbnb squeaks past TripAdvisor because I really appreciate the focused nature of the message.

I don’t get distracted by deals when I want to read an article, or distracted by an article when I want to look for some travel deals. Instead, I have six options, six cities, that click through straight into the search of lodgings for that city. As simple as that.

Want to suggest some potential Creative Cage Match marketers, or do you just like snooping in my inbox? Either way, comment below, or email me directly at!

Author: Melissa Ward

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

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