6. Lead Magnets
What makes up a good call to action? A great lead magnet.
You’ve got to have a way to encourage prospects to take that next step. It’s not just the thought of your brilliance that will have prospects inviting you into their inbox or office. Give them something more. A worksheet, reference guide, or data that helps make the case for investing in a solution are all strong magnets and likely to be of interest to prospects at various points in the buying process.
7. Buttoned-Up Technology
If someone other than a tech geek is noticing the inner workings of your website, something is wrong. You want pages that load quickly, navigation that works, and a site that’s as easy to use on a tablet or phone as it is on the desktop.
8. Strong Message
Finally, your site has to stake out your territory in no uncertain terms. Site visitors have to know what you can do to help them from the very first headline they read. You can wow them with your experience and expertise later, but first you have to make it clear how they’ll benefit from reading further.