1. AMP pages don’t generate leads.
The AMP HTML coding doesn’t offer a way to include forms on landing pages. Until that changes, AMP is somewhat worthless if you’re seeking leads such as email signups or subscriber registrations.
2. AMP doesn’t help commerce-focused sites.
AMP is mostly focused on complex long-form articles that aren’t usually answers to questions that customers would ask. However, business websites with substantial articles and blog posts may find use for AMP HTML.
3. Lackluster UX
AMP is made for speed and simplicity. While this drives engagement on content, this also makes for a worse user experience in other areas of functionality and branding. Of course, this is likely to improve as the AMP system grows.
4. AMP could hamstring your link-building efforts.
Before AMP, visitors who linked to your pages from their website added to your link network and domain authority – and that’s a crucial component of good SEO. Unfortunately, the URL of an AMP page is still rooted in google.com, which could mean you don’t reap the full benefits of shared links.
5. Your HTML coding has to be impeccable.
Is your website professionally made? If not, then you might not be able to capitalize on AMP. Under this system, Google won’t cache your AMP-coded webpages on its worldwide servers unless it’s completely free of HTML coding errors. While this is a good thing for Web users, this can strain small business owners whose websites were made on the cheap.
It’s too soon to know exactly how the AMP Project will play out in the coming months and years. For now, AMP HTML is mostly relevant to websites that specialize in long-form content such as news articles and blog posts. In the future, Google may implement a similar mobile delivery system for business and e-commerce webpages.
Even if your website isn’t directly impacted by the AMP project, this should be a reminder that page speed is an increasingly important metric in mobile SEO. Now is the time to audit your website and brainstorm new ways to enhance its mobile performance.
Want more SEO tips? Get your free copy of our Ultimate SEO Checklist.