It’s not often that we get to share the inside story about a successful online video marketing campaign. Today we take you step-by-step through a case study where an online video marketing push has been credited with turning around sales. It’s a multimedia effort, inclusive of email marketing and social media that
It’s not often that we get to share the inside story about a successful online video marketing campaign. Today we take you step-by-step through a case study where an online video marketing push has been credited with turning around sales. It’s a multimedia effort, inclusive of email marketing and social media that pushed viewers to a special web page with a series of videos that allowed commenting on the web page with a Facebook plug-in.
It’s a fun case study showcasing what we did for a performing arts organization. It lifted ticket sales from a significant gap to surpassing budget only a couple of weeks after the video campaign was introduced. The online video campaign also had an unexpected effect on the organization, which is explained in today’s video presentation.
Please share with us your comments, below, about how you’ve used online video, and how it has impacted your organization, or a client’s.
Reinventing Direct is for the direct marketer seeking guidance in the evolving world of online marketing. Gary Hennerberg is a mind code marketing strategist, based on the template from his new book, "Crack the Customer Mind Code." He is recognized as a leading direct marketing consultant and copywriter. He weaves in how to identify a unique selling proposition to position, or reposition, products and services using online and offline marketing approaches, and copywriting sales techniques. He is sought-after for his integration of direct mail, catalogs, email marketing, websites, content marketing, search marketing, retargeting and more. His identification of USPs and copywriting for clients has resulted in sales increases of 15 percent, 35 percent, and even as high as 60 percent. Today he integrates both online and offline media strategies, and proven copywriting techniques, to get clients results. Email him or follow Gary on LinkedIn. Co-authoring this blog is Perry Alexander of ACM Initiatives. Follow Perry on LinkedIn.
2 thoughts on “Inside a Successful Online Video Campaign”
Nice success story, Gary. As a member of a similar performing group here in So. California, we face the same challenges. You’ve outline a great model that hopefully other chapters in the Society can learn from.
Coincidently, just yesterday we launched our online video promo into the social media. Ours has a more traditional feel to conventional marketing, but we’ve had over 300 views since it went out. I’m seeing it being shared on FB by our riser brothers and their families, so it’s giving them a great new tool to work with.
Nice success story, Gary. As a member of a similar performing group here in So. California, we face the same challenges. You’ve outline a great model that hopefully other chapters in the Society can learn from.
Coincidently, just yesterday we launched our online video promo into the social media. Ours has a more traditional feel to conventional marketing, but we’ve had over 300 views since it went out. I’m seeing it being shared on FB by our riser brothers and their families, so it’s giving them a great new tool to work with.
It’s short, so have a peak:
http://youtu.be/tYe8p1St3Js?hd=1
Thanks for sharing this success story and contratulations on your strategic approach.
Steve