Interact Virtually at InterACT!

I’m excited to tell you about a new virtual event that’s taking place on Aug. 23 produced by Target Marketing, DirectMarketingIQ and Printing Impressions, eM+C’s sister brands.

I’m excited to tell you about a new virtual event that’s taking place on Aug. 23 produced by Target Marketing, DirectMarketingIQ and Printing Impressions, eM+C’s sister brands.

It’s called InterACT! Virtual Conference & Expo, and it’s a free virtual event (attendees can access all sessions from their computer) that will explore multiple marketing channels, tools and techniques and how they work together for maximum success. Topics of discussion include:

  • multichannel lead nurturing — turning prospects into customers;
  • QR codes — scanning your way to success;
  • integrated marketing ideas (that work!);
  • augmented reality marketing;
  • social media case studies; and
  • so much more!

I’m particularly excited about a session I’m moderating titled Customer-Preferred Marketing: Data Predicts What Channels to Use Next. Stephanie Miller, eM+C blogger and vice president of email and digital services at Aprimo, will discuss how marketers gather, analyze and, most importantly, utilize demographic, behavioral and social data to improve the subscriber experience and earn higher response and revenue.

There will also be plenty of opportunities for attendees to interact with their peers via live chats and social networking opportunities, as well as downloadable resources and giveaways to be had. Register for this free event here.

I hope to “see” you there!

Author: Melissa Campanelli

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

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