Knock It Off With the April Fools’ Emails

Look, I’m normally not this cranky, but as of 11 a.m. on April 1, I’ve already received at least 12 April Fools’ Day emails. And while I enjoy humor as much as any other warm-blooded mammal, what I don’t enjoy is my inbox being clogged up with garbage. That’s right. I said garbage.

April Fools Day Email Think Geek Part 1 April Fools Day Email Think Geek Part 2 April Fools Day Email Think Geek Part 3 ThinkGeek, an e-tailer specializing in all things geek, has long been the gold standard when it comes to the April Fools’ Day email: every year there are new “products” that are so outrageous and awesome that customers often take to social media to discuss their favorites. Or in the case of the 8-Bit Tie and Tauntaun Sleeping Bag … the demand is so great that the product is brought to life.

Now, why am I cool with ThinkGeek’s fake products, and not Third Love’s dog bras? Because ThinkGeek has been doing this since 2001, and delivered an on-brand message. That simple. Be weird and funny if your brand is weird and funny. If it’s not, don’t invest the time and energy to force it.

Want to see all the April Fools’ Day emails I received? Well you’re in luck! Check out the gallery below and be amazed at the Good (sort of), the Bad, and the Rage-Inducing.

[Irritated final note: While working on this piece I received three more April Fools’ Day emails. Ugh.]

Author: Melissa Ward

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

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