Because You Know It’s … ALL ABOUT THAT EMAIL, ‘BOUT THAT EMAIL (No Mailman)

A quick roundup of a few virtual show sessions that will really hone in on the copy, creative and design aspects of email marketing.

Readers, pop quiz: What’s so special about Nov. 12? 

Is it:

  1. My birthday!!!
  2. The date of the famous Hill Valley Lightning Storm which allows Marty McFly to power the DeLorean with 1.21 gigawatts of electricity, sending him back to the future.
  3. The All About eMail Virtual Conference & Expo presented by eM+C and Target Marketing.

The answer, as you might have guessed, is ALL OF THE ABOVE! However, as awesome as A and B are, only option C will bring you the hottest email marketing topics, experts, and technology, right at your computer and totally free.

You can click here to sign up.

All About eMail Virtual Conference is a one-day virtual event packed with the latest and greatest in email marketing, from a robust agenda of live sessions to a lineup of expert speakers, to a virtual exhibit hall filled with the latest email marketing tech and free resources from the best in the industry.

That’s pretty much lightning-striking-the-clock-tower levels of cool for emailers like us, right?

(And yeah whatever, I know what you’re thinking, Back to the Future references were so two weeks ago. Well you’re on my blog now and every day is Back to the Future Day for me.)

I thought I’d give you just a quick roundup of a few of the sessions that will really hone in on the copy, creative and design aspects of email marketing — though really any of the content you can check out that day will be well-worth your 60-second sign-up.

You Won’t Believe It! Clickbait and Email Subject Lines
Starts: 11:50 am | Ends: 12:20 pm

If you know copywriting, you know the name Pat Friesen. She’s the author of The Cross-Channel Copywriting Handbook and a copywriter and content developer with years of experience behind her. Any session featuring Pat is bound to work magic on your email campaigns.

In this AAeM session, Pat will  examine of the controversial merits of using clickbait — made popular by sites such as Buzzfeed and Upworthy — particularly when writing email subject lines. A few talking points she’ll cover:

  • What is clickbait (and why you should care)
  • Pros and cons of its effectiveness
  • How to build curiosity that delivers
  • When is clickbait appropriate for your audience, offer and objective?
  • Plus, plenty of examples of the good, the bad and the ugly

The Truths and Myths of Email Deliverability
Starts: 12:30 pm | Ends: 1:15 pm

I know when I first walked onto the marketing scene, I was told “never use exclamation points in your subject line, it’ll go straight to spam!” The ever-omnipotent “they” say to never use buzz words like FREE or even SALE. I’m sure you could name hundreds more spam-box urban legends. And yet, we continue to see these practices, and they continue to see success.


Yeah, Oprah, what is the truth? That’s what Ken Magill, Publisher of The Magill Report and Laura Atkins, Founder/CEO of Word to the Wise will be covering in their AAeM session. Learn the surprising answers to questions like: How many different types of spam traps are there? How do they work? And what are some of the best methods to avoid them? It’s like but for your email program.

The Strategic Formula for Email Conversion Success

Starts: 2:45 pm | Ends: 3:15 pm

Here’s a session I know I need for myself. Your creative process is only as good as the conversion it earns. I may think I’m hilarious for working an Oprah meme into my blog post, but what turns that Oprah meme into action?

Ben Filip, Data Scientist at MECLABS Institute, and Daniel Burstein, Director of Editorial Content at MarketingSherpa are leading this session to help you find a method to the madness. Join them to learn a strategic formula for optimizing promotions and newsletters via email and provide case studies on companies that have done so themselves. They’ll cover:

  • How to create relevant messages that will resonate with your prospects
  • Using testing to optimize your email program
  • How to mitigate the impact of friction and anxiety on emails

All About eMail Virtual Conference will also feature sessions on leveraging technology to link direct mail and email in real time, drip marketing, using first-party data for successful CRM retargeting, the secret to creating outstanding customer engagement, how brands’ email strategies evolve across 5 key vertical markets, and really just a whole lot of true blue email marketing awesomesauce.

If you want to make Nov. 12 even more memorable than it already is: Click here to sign yourself up right now!

Can’t wait to see you there — I’ll be the one wearing the birthday crown!

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