Let’s Do This, 2017: A Few Marketing Resolutions

Last January, I whipped up a list of New Year’s marketing resolutions for me and other young marketing professionals to shoot for in 2016. We don’t have to get into how many of them I successfully followed. In any case, it’s a brand new year now and it’s time for a brand new list.

Last January, I whipped up a list of New Year’s marketing resolutions for me and other young marketing professionals to shoot for in 2016. We don’t have to get into how many of them I successfully followed.

In any case, it’s a brand new year now and it’s time for a brand new list. (Keeping it shorter means a more likely 100 percent success rate.)

Group of people dressed in business attire racing on track. Some slight motion blur on people.
Look, our good friends People in Business Suits Doing Athletic Things are back!

Use A/B Testing Way More Often

I’m so embarrassed at how little of this I actually do. The number of times per week I think to myself “Ugh, these two subject lines both seem appealing but which one is the true winner which ONE??!!,” but ultimately blindly make the call and pray … well, it’s a lot of times. Not to mention the age-old question “would the text-only or graphics-heavy version of this email work best?”

Clearly, the simple and intelligent answer is A/B testing, yet it always seems to come down to an “if I only had the time” pipe dream. Or, in cases when I would need different versions of creative, “if the art department only had the time.”

But, seeing as it’s been proven time and time again that testing works (I mean, logic, right?) I think 2017 is the year I stop making excuses and start making the time. If I can complete even one test per campaign I’d be satisfied. Who’s with me?

Do More Research

This one’s more or less inspired by the previous. There’s just so much brilliant marketing research being done every day, new statistics and new reports and new blogs about statistics and reports, it can get a little overwhelming. But it’s also information that could make my job a whole lot easier and more successful in the long run. In 2017, I’m planning to learn and grow more from the insight and intelligence of others in the field, starting with all the resources right here in my http://targetmarketing.adweek.com/ home.

Write Outside of Work

Before I went to college to major in professional writing, I did a lot more writing in my free time, as you can imagine. Now that I spend a good portion of my days writing promotional copy, I still don’t write in my spare time much. This might sound like more of a personal goal than a professional one, but it’s my personal belief (and many in the writing profession agree) that getting those creative juices flowing with no pressure, no deadlines, and no constraints can only improve the writing you do from 9-5. Even if it’s just journaling about my day or blogging about the latest episode of Sherlock (anticlimax much???), I’m hoping to incorporate writing into my non-working life every single day in 2017.

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