What Marketers Are Buying in 2017

If you’re looking at what investments to make this year, or trying to convince your colleagues to put the company’s money where your mouth is, take a look at the chart below to find out where other marketers are putting theirs.

Along side the media usage survey we released in the January/February issue of Target Marketing, NAPCO Media Research head Nathan Safran recently surveyed marketers on one very simple question: Which technologies, solutions and services will your company be investing in for 2017?

The answers weren’t necessarily surprising, but they do give a simple, yes/no indication for where marketers are putting their money.

First of all, a majority of responses said they plan to buy tech for email and social media marketing. So over 50 percent of marketers surveyed still feel a need to make investments to unlock the full potential of those channels.

Not far behind those, in the 40 to 50 percent range, marketers are investing in content marketing, video marketing, Web analytics and direct mail solutions.

We’re also seeing a lot of respondents who plan to invest in the bedrock marketing tools of CRM. Marketing automation, databases and mobile tech.

So, if you’re looking at what investments to make this year, or trying to convince your colleagues to put the company’s money where your mouth is, take a look at the chart below to find out where other marketers are putting theirs.

TM Plan to Buy Chart

Author: Thorin McGee

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

2 thoughts on “What Marketers Are Buying in 2017”

  1. Inteersting data. Thanks for sharing Thorin. Can I assume that 75% of the respondents have an annual revenue of less than $100MM, similar to past media usage surveys that have come out of this organization? Any other data you can share about the respondents?

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