In this week’s post, I have invited Marketing EDGE President Terri L. Bartlett to comment on last month’s 2015 “Rising Star” honorees (Twitter: @mktgEDGEorg #2015RisingStars). What impressed me most in honoring these young professionals in our field is how they teach me much about our business, and that learning about marketing happens in many directions – we are all teachers and students. Disclosure: Marketing EDGE is one of my clients and a cause I proudly support. I’m hopeful many of this blog readers support this organization, too — Chet
For nearly half a century, Marketing EDGE has been helping to develop the next generation of marketing leaders … and as we prepare to turn 50 in 2016, we’re ready to soar!
There’s one thing that has remained consistent throughout the history of this organization: Our mission and purpose! We educate, develop, grow and employ college students in our field.
As we prepare for this landmark year, we are launching a new campaign – “Find Your EDGE” – that leverages the great work we have done, and more importantly, the work ahead … as we continue to develop programs that bridge the gap between academic theory and the practical knowledge and skills required in the workplace … all with the promise that we will bring you the best, brightest, market-ready talent for your corporate needs. Here’s a video to tell the story: Find Your EDGE Video
This message was the perfect backdrop to introduce the outstanding Young Professionals and Corporation honored during the Marketing EDGE 2015 Rising Stars Awards Dinner in New York on June 9 — where more than 370 marketing professionals gathered to pay tribute to the evening’s honorees:
- Louis Cohen, SVP, Digital Marketing & Head of Search, Affiliate Marketing & Lead Generation, Citi Cards
- Amina Dilawari, Director, Marketing Strategy & Planning, ALSAC/St. Jude Children’s Research Hospital
- Jessica Hawthorne-Castro, Chairman and CEO, Hawthorne Direct
- Lisa Radding, Director of Research and Product Development, Ethnic Technologies
- Andrea Steele, Manager, Omnichannel Capabilities, Unilever
- Return Path, with Matt Blumberg, CEO, accepting the award.
Hosted by marketing guru Dave Scott, also a Marketing EDGE Trustee (and our very own comedienne), the dinner and award presentation gave us all a unique snapshot on each individual’s career path, marketing prowess, motivations, and passion for mentoring, teaching and giving back … plus interests and hobbies, creating a better understanding of the authenticity of each individual honored.
From a brief look of our social media that evening – #2015RisingStars – one can see how fulfilling and fun a June night in New York City can be … all for a very important cause: our future as marketing practitioners, and ensuring the next generation of marketing leaders.
Mish Fletcher, OgilvyOne Worldwide @mishfletcher (representing the evening’s lead sponsor)
— Mish Fletcher (@mishfletcher) June 10, 2015
Andrea Steele, Unilever (one of the honorees) @ADerricks :
— Andrea D Steele (@ADerricks) June 9, 2015
Lisa Skilroff, Multicultural Marketing Resources, @Multiculural50 :
— LisaSkriloff (@Multicultural50) June 10, 2015
As you will see, the industry gathering demonstrates how those in our industry come together to support the mission of Marketing EDGE … for that and so much more, we say thank you for joining us as we transform our industry’s ability to attract and prepare great young professionals for generations to come.