Millennial Irony: Now They Eat Out Too Much

Two weeks ago, I blogged and did a video about the report that Millennials are “killing” casual dining restaurants. The whole idea sounded like something made up by a fired Fridays manager. Well, today, we got some new information that’s a real head-scratcher: Now Millennials are spending too much money eating out!

Two weeks ago, I blogged and did a video about the report that Millennials are “killing” casual dining restaurants. The whole idea sounded like something made up by a fired Fridays manager.

Well, today, we got some new information that’s a real head-scratcher: Now Millennials are spending too much money eating out!

The new information comes from a survey by BankRate. And they at least had the sense to let a Millennial break the news to her fellow Millennials. Apparently Millennials money woes shouldn’t be blamed on avocado toast at all, it’s all the happy hours. (The Yahoo Finance article the video comes from had additional commentary on it as well.)

(Aside: Is she talking to me? Born 1977, am I Gen X, Millennial or a damn Xennial? I can’t freakin’ tell! Can we please make up our minds at least about this? Studying generations is like discovering a very uncomfortable version of time travel at 40. Like trying to Instagram while spinning in one of those old, banned metal merry-go-rounds. … I do not cook at home a lot.)

Let me tell you folks, I am SHOCKED!

Me, every time conflicting information comes out about Millennials.
Me, every time conflicting information comes out about Millennials.

Every time one set of data comes out saying this is what Millennials are and the impact they’re having, just wait a couple weeks and a new set of data will say the opposite.

So, are they killing restaurants or keeping them in business? And if they’re out eating and drinking multiple times a week, but classic bar and grills can’t bring them in, is the younger adults’ faults?

One thing’s for sure: They are spending money. In fact, judging from that video, Millennials are spending money more freely than just about any generation in history. So if you’re not getting a piece of that, that’s on you.

One other thing I’m sure of: Even though almost all the Millennials are out in the workforce now, a lot of corporate America and the researchers feeding them data still don’t know Jack about who this generation really is or how to reach them. (“Us”? I still can’t tell.)

Author: Thorin McGee

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

2 thoughts on “Millennial Irony: Now They Eat Out Too Much”

  1. Millennials are to clearly just to blame for everything! Spending too much money, not spending enough money – being too loud as activists, not doing enough to save the planet and shut down racism – enjoying avocados too much, ruining the avocado industry!
    Seeing the back and forth (while also being part of the “problem”) makes me chuckle. Thanks for that, Thorin!

    1. What I find hilarious is that we’re still getting article like this when Millennials are now the backbone of the workforce. If 1977 is the stat date for the generation, then Millennials are turning 40 this year. Why are we still talking about the generation like they’re future people? Millennials are your customers now.

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