Online Privacy Legislation: What Do You Think?

The fact that Congress is in the throes of those lazy, hazy days of summer is not stopping its desire to delve into the issue of online privacy legislation.

The fact that Congress is in the throes of those lazy, hazy days of summer is not stopping its desire to delve into the issue of online privacy legislation.

According to a July 17 article in Broadcasting & Cable titled “Markey Pushes for Online-Privacy Legislation,” House Telecommunications & Internet Subcommittee chairman Ed Markey (D-Mass.) signaled Thursday that Congress must pass comprehensive online-privacy legislation and that consumers should have to affirmatively agree before companies can collect surfing data for various purposes, including targeted advertising.

His thoughts were articulated during a hearing of the House Telecommunications & Internet Subcommittee. In short, he believes customers should have the option to be tracked or not, since technology for tracking can reveal a great amount of personal information.

Robert Dykes, the chairman of behavioral targeting firm NebuAd, was also at the hearing. He defended his company’s practices by pointing out that the concept behind the NebuAd network and its tracking ability benefits customers by giving them ads they want while keeping their personal information secure.

For more information about this, check out Rob Yoegel’s blog post titled “The Sites You Visit May Know More About You Than You Think,” on his blog, Pub Talk, which appears on PubExec.com.

What do you think? Is it time for online privacy to be regulated? Let us know your thoughts by responding to this blog. We’d love to have an open dialogue with our readers about important subjects like this.

Author: Melissa Campanelli

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

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