P.S. (Pumpkin Spice) I Love You

It occurred to me recently that, for a blog called Creative Caffeine, I really don’t discuss coffee enough. And this is the perfect time of year to bring it up. That said, guess what kind of coffee I was drinking as I wrote this very post …

It occurred to me recently that, for a blog called Creative Caffeine, I really don’t discuss coffee enough. And this is the perfect time of year to bring it up. That said, guess what kind of coffee I was drinking as I wrote this very post …

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I promise, it’s relevant to the post. If the “perfect time of year” hint wasn’t enough, check out this telling screencap of my email inbox:

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Yuuuup, you guessed it! That’s a delicious pumpkin spice coffee in my adorable cat mug, serving as both fuel and inspiration for today’s post — a brief overview of some of the many, many emails featuring pumpkin spice that have come my way since summer came to a close.

caribou

Subj. Line: Fall is here and so is PUMPKIN!

Kicking off with one of my favorites in terms of both design and copy, here’s an email from Caribou Coffee. I love the clean, simple design and the color scheme. The drinks themselves, of course, look very appealing. And seriously how cute is “Tick tock, it’s pumpkin o’clock?” Love it. Only thought is the CTA could be a little larger or brighter.

 zazzle

Subj. Line: ☕ This Is Big: 50% Off Mugs + 20% Off Everything Else!

Here is Zazzle capitalizing on the pumpkin spice craze to sell mugs — a clever hook. The use of steaming mug emoji in the subject line is a nice touch — also, the coupon code FALL4ANEWMUG is great. We all know I love a good pun.

dd perks

Subj. Line: NEW Macchiato, Only $1.99 for DD Perks Members!

This Dunkin Donuts email doesn’t have a ton going on by way of graphic design, but it features the star of the show– the new pumpkin macchiato drink, which looks delicious. My focus here was on the copy. They really pull off the conversational, personal tone well and stick to nice, short “paragraphs.” Confession time: I generally wouldn’t choose a DD coffee over any other if I had the option, but this email convinced me I wanted one.

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Subj. Line: Pumpkin Tea Paradise

Not a coffee fan? No worries, the flavor of the season isn’t limited to coffee — tea wanted in on the action too. Here’s an aesthetically pleasing email from Capital Teas, featuring a nicely alliterative subject line and a bonus pun (“Turn over a new leaf.”) The whole design really captures the feeling of fall. Also, I honestly think tea descriptions have some of the best copywriting next to wine descriptions. I read the backs of tea boxes for fun sometimes.

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Subj. Line: Only thing better than Pumpkin Spice… 

The “better than pumpkin spice!” theme is almost more popular than emails actually about pumpkin spice, it seems. I came across at least four with subject lines like this one, but the content of Lauren Nicole’s did the best job of following it up. The chalkboard “menu” graphic is nice, and they actually incorporated the drink into the idea of shopping — drinking a coffee while surfing the Web is always appealing.

shirts

Subj. Line: Pumpkin Spice T-Shirts! Just $16!

Speaking of banking on the trend without actually selling any pumpkin spice products — here’s my final email, and my personal favorite, courtesy of Headline Shirts. This post served as proof of the tidal wave of pumpkin in our inboxes, and these guys were not afraid of a little gentle parody of that. It’s witty, but it also works — wouldn’t you open an email claiming proclaiming “Pumpkin Spice T-shirts,” even if out of curiosity alone? And a sale based on fall colors? AND the phrase “fall up”? I’m digging everything about this. Two enthusiastic pumpkin-spiced thumbs up.

That about wraps it up … I’m intensely craving another cuppa right now, how about you?

Happy #PSL season!

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