“Omnichannel” is often seen as a retail buzzword. But with devices and communication channels proliferating faster than ever, the omnichannel customer experience is no longer something other marketers can ignore.
A recent survey of Target Marketing’s audience reveals the challenges and opportunities in omnichannel marketing today, and the seven key capabilities your marketing strategy must have to create great omnichannel customer journeys. The subsequent report proves just how important omnichannel is across industries, what aspects of it are most important to the modern customer journey, the challenges you will face in implementing omnichannel best practices, and how you can build strategies and marketing budgets to meet those challenges.
Download the full report to learn:
Why the omnichannel experience is essential to marketers across industries, not just in retail.
Why almost half of marketers are increasing their omnichannel marketing budgets, and almost none are reducing them.
The biggest challenges marketers are facing in order to deliver a great omnichannel experience.
How marketers are investing in improving integration and tools to support the omnichannel approach, but perhaps not enough in their people.
PLUS: The 7 Key Capabilities for Great Omnichannel Customer Experiences!