Retailers Hope Free Shipping Day Improves Sales

Although the holiday shopping season may be shaping up to be a little better than expected for e-tailers, many are participating in the inaugural Free Shipping Day, taking place today.
On Free Shipping Day, participating merchants are offering free shipping to online shoppers with guaranteed delivery by Christmas Eve.
The day, which will become an annual event a la Cyber Monday, is yet another last-ditch effort to pull more sales from what could be a make-or-break time for many.

Although the holiday shopping season may be shaping up to be a little better than expected for e-tailers, many are participating in the inaugural Free Shipping Day, taking place today.
On Free Shipping Day, participating merchants are offering free shipping to online shoppers with guaranteed delivery by Christmas Eve.
The day, which will become an annual event a la Cyber Monday, is yet another last-ditch effort to pull more sales from what could be a make-or-break time for many.
E-tailers have embraced the idea, which was hatched by Luke Knowles, co-founder of FreeShipping.org, an online destination for consumers hoping to find e-tailers that offer free shipping deals. Participating merchants this year include: Amazon.com, Bloomingdale’s, Brookstone, Circuit City, Coldwater Creek, Crate & Barrel, Endless.com, Nordstrom, Sur La Table, Target and Zappos. There is no cost for retailers or shoppers to participate.
The organizers hope Free Shipping Day will join the ranks of Black Friday and Cyber Monday as known parts of American shopping culture. Knowles is banking on Americans’ affliction with procrastination to fuel the day into becoming a popular annual event. What’s more, his stats show that online shipping slows considerably after Dec. 12.
As for next year’s Free Shipping Day, Knowles will consult with participating e-tailers to figure out the latest day possible during the holiday season they can guarantee delivery by Christmas Eve. That day will be determined next month and likely fall between Dec. 17 and 19.

Author: Melissa Campanelli

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

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