SEO Myths vs. Realities in 2016

Search engine optimization is a never-ending game with constantly changing rules — so much so, that eventually old rules become blurred or obsolete. But old habits are hard to break, and many SEO experts are guilty of pressing forward with less-effective strategies.

Myth: I only need to worry about SEO every couple of years.
Reality: You always need to worry about SEO.

The game of SEO is changing at breakneck speed. Gone are the days when you only needed to worry about your desktop site; now you need to optimize your mobile site and your social media pages. Google made two huge upgrades to its algorithms last year, and the search giant might roll out real-time algorithm updates throughout 2016. You’re either letting your competition catch up or pass you by if you’re not actively keeping up with the latest SEO trends.

Myth: You don’t need to worry about how mobile apps affect SEO
Reality: You should prepare for mobile apps to be as important as mobile websites.

Most people view the Internet through their smartphones, and mobile apps are tailor-made to outperform websites on mobile devices. That’s why many SEO experts are already predicting that mobile apps will soon be just as important as mobile websites. Google has already started indexing apps, and SEO experts can get a jump on this trend by filling their apps with deep links that can be easily viewed and shared. Deep links on websites are great for SEO, and as apps grow more important their deep links will be equally meaningful.

Myth: SEO can be something that my Webmaster can handle.
Reality: SEO is a skill that needs to be taken seriously.

Occasionally updating your blog or website is no longer good enough if you want to keep your search ranking. The rate of content consumption is up and the demands of Web users are changing. Being competitive in SEO today means constantly developing new, engaging content that can help you build audiences and improve your website’s reach. It means investing in mobile, and making sure your website displays and functions properly on all kinds of devices and mobile operating systems. It means integrating your SEO and social media marketing efforts, and being ready to cope with real-time updates to Google’s algorithms. It means letting go of old habits and focusing energy where it’s needed. All of that could easily be a full-time job; in fact, SEO is becoming a task that’s better suited for a team, not a person.

The SEO game is changing. That isn’t exactly new, because the rules have always changed. But the changes are coming at an accelerated rate, and SEO experts who can anticipate the turns are bound to come out on top.

Want more SEO tips for 2016? Click here to get the Ultimate SEO checklist

Author: Phil Frost

Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is primary creator of Main Street ROI’s marketing training programs. He is an expert in search engine marketing, website analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on Forbes.com, Inc.com, MSN.com, and many other major business media outlets.

Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.

Want more SEO tips? Get your free copy of Phil’s Ultimate SEO Checklist. Want more AdWords tips? Get your free copy of Phil’s Ultimate Google AdWords Checklist.

One thought on “SEO Myths vs. Realities in 2016”

  1. Very informative article, heard some of these, nice to have a confirmation. Just wish there was a way to know how to keep SEO up to date when new algorithms release. Besides sharing new engaging content, I cant imagine what I’d have to change or update.

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