Myth: I only need to worry about SEO every couple of years.
Reality: You always need to worry about SEO.
The game of SEO is changing at breakneck speed. Gone are the days when you only needed to worry about your desktop site; now you need to optimize your mobile site and your social media pages. Google made two huge upgrades to its algorithms last year, and the search giant might roll out real-time algorithm updates throughout 2016. You’re either letting your competition catch up or pass you by if you’re not actively keeping up with the latest SEO trends.
Myth: You don’t need to worry about how mobile apps affect SEO
Reality: You should prepare for mobile apps to be as important as mobile websites.
Most people view the Internet through their smartphones, and mobile apps are tailor-made to outperform websites on mobile devices. That’s why many SEO experts are already predicting that mobile apps will soon be just as important as mobile websites. Google has already started indexing apps, and SEO experts can get a jump on this trend by filling their apps with deep links that can be easily viewed and shared. Deep links on websites are great for SEO, and as apps grow more important their deep links will be equally meaningful.
Myth: SEO can be something that my Webmaster can handle.
Reality: SEO is a skill that needs to be taken seriously.
Occasionally updating your blog or website is no longer good enough if you want to keep your search ranking. The rate of content consumption is up and the demands of Web users are changing. Being competitive in SEO today means constantly developing new, engaging content that can help you build audiences and improve your website’s reach. It means investing in mobile, and making sure your website displays and functions properly on all kinds of devices and mobile operating systems. It means integrating your SEO and social media marketing efforts, and being ready to cope with real-time updates to Google’s algorithms. It means letting go of old habits and focusing energy where it’s needed. All of that could easily be a full-time job; in fact, SEO is becoming a task that’s better suited for a team, not a person.
The SEO game is changing. That isn’t exactly new, because the rules have always changed. But the changes are coming at an accelerated rate, and SEO experts who can anticipate the turns are bound to come out on top.
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