In a few short years, customer data platforms (CPDs) have made a big splash on the marketing technology scene. Gartner named them one of six marketing technologies to watch in 2018 and the category is expected to reach $1 billion in revenue by 2019. Adoption is expected to grow based on marketers’ growing interest in permission-based marketing, first-party data, and providing unified cross-platform customer experiences.
CDPs are expected to be a hot topic at the FUSE Digital Marketing Summit this November. During a session led by Customer Data Platform Institute founder David Raab will explore how CDPs can enable marketers to better gather and act on customer data, how CDPs fit into the martech stack, tips for sizing up potential vendors, and examples of how marketers are growing sales with CDPs.
Check out the video below to learn how CDPs differ from other customer data solutions and whether a CDP might be a fit for your martech toolbox.
Learn more about the agenda for FUSE Digital Marketing here.