One thought on “‘SoMoBiDa’ Isn’t a Song: Like It or Not, the Confluence of Social, Mobile and Big Data Is the Future of Marketing”

  1. No matter how much information people gather, they will still be behind the curve, until it is all joined up.

    Amazon is very clever. But they still send me ideas about possible purchases after I’ve bought them elsewhere.

    And in the wrong hands – which is the majority – these tools will be misused. The charity mugger who assumes because you live in a big house you have loads of money (because he doesn’t know about the school fees or the divorce settlement).

    Half the data is often worse than none at all. And people won’t do the work to finish the job.

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