Sneak Peak of All About eMail 2016 (And My Cat)

Target Marketing’s annually presented, annually amazing All About eMail Virtual Conference is live this Thursday (Oct. 27)! If you’re not signed up to join us yet, you’re gonna want to give this link the good ole’ clickaroo right about now.

aaemDoes it seem like I’m always gushing about an upcoming virtual conference in these posts? Well here comes another one — I can’t help it if my squad at TM is always churning out these exciting and relevant marketing extravaganzas. (Hashtag #NotBiased.)

Target Marketing’s annually presented, annually amazing All About eMail Virtual Conference is live this Thursday (Oct. 27)! If you’re not signed up to join us yet, you’re gonna want to give this link the good ole’ clickaroo right about now.

In case the title doesn’t drop a big enough hint, this is a full day of expert sessions, discussions and resources all dedicated to preparing, polishing and perfecting your email marketing strategy. The show’s not brought to you by the letter “P,” but it should be.

As I like to do, I thought I’d just highlight a few of the sessions here that are right up the alley for those of us in the copy and creative corner of email marketing. I’m really excited about these! You can also check out the full agenda here.

Opening Keynote: 7 Small Ideas That Make a Big Impact on Your Email Program

Starts: 10:15 am | Ends: 11:00 am

If anyone knows about making an email program kick some butt, it’s Andrew Kordek — Chief Strategist and Co-Founder of Trendline Interactive. In the opening keynote of the show, he’ll share some of the small ideas that have made a huge difference for him in his 17 years of major email marketing experience. Of course many of these gems will be creative-centric, like how to write better subject lines using the C.U.R.V.E. method.

Hit up this session Thursday morning and learn why the small ideas could be your big break.

How to Engage When Customers Don’t Give a Damn

Starts: 11:10 am | Ends: 11:40 am

“Frankly, [COMPANY NAME], I don’t give a damn!” Ever feel like customers are pulling a Rhett Butler on you, even when your product is the best and you have the evidence to prove it? When you just can’t seem to find that magic switch to get consumers engaged and inspired, sometimes all it takes it a little psychology (ain’t that always the way of it?)

Psychology-based marketing goes beyond just creating eye-catching graphics and punchy copy. In this mind-blowing session, Author, Consultant and Keynote Presenter of e4 Marketing Jeanette McMurtry (MBA/APR) will delve into powerful psychological principles, and how you can tap into them with your content and messaging to captivate your customers, and gain their trust and belief in your brand. No hypnotism here folks, no one will be made to cluck like a chicken — just really good, meaningful marketing.

If Scarlet O’Hara had come to this session, things might’ve turned out differently.

Email Roundtable: Creative Insights You Can Steal

Starts: 3:30 pm | Ends: 4:30 pm

To close out the day with a bang, Target Marketing snagged three brilliant creative masterminds for a roundtable discussion sure to chase away any afternoon drowsiness.

Featuring Relish Tray CEO Liz Ryan, Target Marketing’s own managing editor Melissa Ward (aka Sass Marketing), and President/CCO of DM Creative Group Patrick Fultz, this session will take us through real, tested design techniques and copy that works, and how we can tuck ideas into our old pal the swipe file for stealing smart.

Liz, Melissa and Patrick plan to discuss tips and best practices that drive more clicks and conversions, simple creative approaches to engage your audience, and what’s happening so far with the 2016 holiday season email. With this crew, it’s sure to be highly spirited, highly opinionated, and a lot of fun.

Word on the street is we can even except some healthy debate between the panelists. One thing’s for sure, this will be a lot more conducive to your creative efforts than that thing everyone was watching last Wednesday night. (Tongue-in-cheek election reference, check. Am I a cool kid now?)

Of course with a full, free day of email marketing experts and innovation, the show will offer a whole lot more where these highlights came from. Mathematically guaranteed better ROI, email integration in omnichannel campaigns, email acquisition, Slack, if you can email it you can find a session or resource about it at All About eMail.

Coming soon to an internet near you! That’s this Thursday, Oct. 27 to be exact, beginning at 10:00 am ET and wrapping up at 4:30 pm ET. And through the magic of the internet, if you can only come to a few sessions or have to pop in and out throughout the day, you’ll be able to access the show and everything in it on demand starting Monday 10/31. It’ll be available there for three months, so you’ll have all the time in the world to wring out every last drop of email marketing juice. All you have to do is sign up. 

Register now and we’ll even throw in this adorable and culturally relevant picture of my cat. If that doesn’t convince you, I don’t know what will.


I just wanted an excuse to share it with the world. 

See you Thursday!

Because You Know It’s … ALL ABOUT THAT EMAIL, ‘BOUT THAT EMAIL (No Mailman)

A quick roundup of a few virtual show sessions that will really hone in on the copy, creative and design aspects of email marketing.

Readers, pop quiz: What’s so special about Nov. 12? 

Is it:

  1. My birthday!!!
  2. The date of the famous Hill Valley Lightning Storm which allows Marty McFly to power the DeLorean with 1.21 gigawatts of electricity, sending him back to the future.
  3. The All About eMail Virtual Conference & Expo presented by eM+C and Target Marketing.

The answer, as you might have guessed, is ALL OF THE ABOVE! However, as awesome as A and B are, only option C will bring you the hottest email marketing topics, experts, and technology, right at your computer and totally free.

You can click here to sign up.

All About eMail Virtual Conference is a one-day virtual event packed with the latest and greatest in email marketing, from a robust agenda of live sessions to a lineup of expert speakers, to a virtual exhibit hall filled with the latest email marketing tech and free resources from the best in the industry.

That’s pretty much lightning-striking-the-clock-tower levels of cool for emailers like us, right?

(And yeah whatever, I know what you’re thinking, Back to the Future references were so two weeks ago. Well you’re on my blog now and every day is Back to the Future Day for me.)

I thought I’d give you just a quick roundup of a few of the sessions that will really hone in on the copy, creative and design aspects of email marketing — though really any of the content you can check out that day will be well-worth your 60-second sign-up.

You Won’t Believe It! Clickbait and Email Subject Lines
Starts: 11:50 am | Ends: 12:20 pm

If you know copywriting, you know the name Pat Friesen. She’s the author of The Cross-Channel Copywriting Handbook and a copywriter and content developer with years of experience behind her. Any session featuring Pat is bound to work magic on your email campaigns.

In this AAeM session, Pat will  examine of the controversial merits of using clickbait — made popular by sites such as Buzzfeed and Upworthy — particularly when writing email subject lines. A few talking points she’ll cover:

  • What is clickbait (and why you should care)
  • Pros and cons of its effectiveness
  • How to build curiosity that delivers
  • When is clickbait appropriate for your audience, offer and objective?
  • Plus, plenty of examples of the good, the bad and the ugly

The Truths and Myths of Email Deliverability
Starts: 12:30 pm | Ends: 1:15 pm

I know when I first walked onto the marketing scene, I was told “never use exclamation points in your subject line, it’ll go straight to spam!” The ever-omnipotent “they” say to never use buzz words like FREE or even SALE. I’m sure you could name hundreds more spam-box urban legends. And yet, we continue to see these practices, and they continue to see success.


Yeah, Oprah, what is the truth? That’s what Ken Magill, Publisher of The Magill Report and Laura Atkins, Founder/CEO of Word to the Wise will be covering in their AAeM session. Learn the surprising answers to questions like: How many different types of spam traps are there? How do they work? And what are some of the best methods to avoid them? It’s like but for your email program.

The Strategic Formula for Email Conversion Success

Starts: 2:45 pm | Ends: 3:15 pm

Here’s a session I know I need for myself. Your creative process is only as good as the conversion it earns. I may think I’m hilarious for working an Oprah meme into my blog post, but what turns that Oprah meme into action?

Ben Filip, Data Scientist at MECLABS Institute, and Daniel Burstein, Director of Editorial Content at MarketingSherpa are leading this session to help you find a method to the madness. Join them to learn a strategic formula for optimizing promotions and newsletters via email and provide case studies on companies that have done so themselves. They’ll cover:

  • How to create relevant messages that will resonate with your prospects
  • Using testing to optimize your email program
  • How to mitigate the impact of friction and anxiety on emails

All About eMail Virtual Conference will also feature sessions on leveraging technology to link direct mail and email in real time, drip marketing, using first-party data for successful CRM retargeting, the secret to creating outstanding customer engagement, how brands’ email strategies evolve across 5 key vertical markets, and really just a whole lot of true blue email marketing awesomesauce.

If you want to make Nov. 12 even more memorable than it already is: Click here to sign yourself up right now!

Can’t wait to see you there — I’ll be the one wearing the birthday crown!