Search Marketers’ 5 Best Practices for Internal Linking

Internal links function a lot like road signs for the Internet. You reach your destination faster when they are clear and lead you in the right direction. Internal links perform a similar function for popular search engines. They use them to guide visitors to relevant information on your website.

Internal links function a lot like road signs for the Internet. You reach your destination faster when they are clear and lead you in the right direction.

Internal links perform a similar function for popular search engines. They use them to guide visitors to relevant information on your website.

First, What Is Internal Linking?

Internal links connect the pages of your website to one another. You may be discussing a topic like making sunflower oil and link to a previously written article on different types of equipment you can use in this process. Doing so helps apply structure and logic to the design of your website.

By adding internal linking, you can:

  • Define the architecture of your website
  • Help users navigate through your site
  • Give pages throughout your site more “SEO power” to help ranking and authority

Internal linking helps Google and other search engines find clear paths to your content. They also encourage users to linger on your website longer and build a tight network of posts and pages.

How Are Internal and Inbound Linking Different?

Inbound links, also commonly called backlinks, connect one external website to another. Your online reputation rises whenever an external site makes a legitimate link back to your webpage. It is a digital representation of a recommendation. Someone is confirming that your website is a valuable resource on a specific subject.

Inbound links are also an important factor in Google’s assessment of how well you conform to E-A-T standards.

  • E — Expert
  • A — Authoritative
  • T — Trustworthy

That is how Google decides how well sites rate when it comes to answering user queries. The higher your E-A-T factor, the better your overall rankings in Search Engine Results Pages (SERPs).

OK, now that you understand inbound links let’s switch the focus back to internal links…

How Do Internal Links Affect SEO?

Internal links also play a significant role in E-A-T. You strengthen the optimization of your site and make it easier for Google to assess how well you rate in responding to search requests. This helps Google more easily index your pages and, hopefully, result in better search rankings for your website.

If your analysis of your inbound links shows most of them coming to your homepage, that is a sign that your pages are not fully optimized. You want to see users coming to your internal pages and then making their way to your homepage. External links should target various pages around your site.

Strong internal linking creates better indexation and clear paths to relevant content around your site. It helps contribute to a pyramid-style structure of your website, meaning there are very few links (or pages) between your homepage and other site pages, helping them achieve stronger ranking power.

Tips on Improving Your Internal Linking

You should keep the following in mind when adding internal links to content throughout your website. Please note that you should no longer need to stuff internal links with keywords, a popular SEO method from prior years.

  1. Use Anchor Text instead of navigational text or images to increase the value of your internal links in search engines.
  2. Make Sure You Have a Lot of Content Pages around your site. The better your information, the longer users will linger.
  3. Link as Deeply as Possible and stay away from links to pages already included in your main navigation like your Home page. Make those links as natural as possible for a better content marketing strategy.
  4. Make Your Links Relevant to the information users need. Don’t send users to a page about red sneakers when they are interested in details on orthopedic inserts.
  5. Avoid Overkill. While internal linking can be a powerful SEO tool, adding too many can end up being less useful for the user. That means no blocks of link footers at the bottom of your page.

Summary

Keep the following in mind when it comes to internal linking.

  1. Make sure your internal links provide a clear path to relevant information for a user.
  2. Understand the difference between internal and inbound links. Both can be leveraged in improving your site SEO.
  3. Follow best practices when creating internal links. Avoid misleading links, keyword stuffing, and overloading of internal links within your content.

Want more tips to improve your search engine optimization? Click here to grab a copy of the “Ultimate SEO Checklist.”

3 Tips to Evaluate the Importance of Link Building for Your Brand

While Google continues to emphasize external links don’t matter as much as everyone believes, there are many SEO experts who beg to differ. Here are three tips to help you evaluate the importance of link building for your brand.

Link building has been a hot SEO topic for many years now. While Google continues to emphasize external links don’t matter as much as everyone believes, there are many SEO experts who beg to differ.

Neil Patel reports the link popularity of a specific page makes up about 22% of Google’s ranking algorithm. That’s almost a quarter, which is a huge chunk, in my eyes.

Backlinko did a study and found the average page in position No. 1 on Google search results had 35,000-plus external backlinks.

Of course, this isn’t all you need to know when gauging the importance of link building in 2019. You need to know:

  • which links influence page rank;
  • how much quality matters; and
  • how much power link building really has on your site’s rankings.

Gaining Recognition From Google With PageRank

Links from authoritative pages pass authority to your page. PageRank is what determines how authoritative a page is according to Google. Because sites with high PageRank are already in Google’s good graces, any links to other sites from those high PageRank sites also receive recognition.

It’s a lot like high school. When someone in the popular group accepts a new student, everyone else in the group accepts him. The authoritative page is the popular kid, and your site is the new kid. Google just likes to hang out with the popular kids and decides to grant rankings to those who are accepted by the cool, popular sites.

The following sums up the importance of having quality backlinks. To  increase your site’s PageRank (authority), you must get sites with high PageRank to link to you. Google trusts sites with high PageRank and, in turn, they will trust you when they link to you.

This trust is what leads Google to rank your site higher for keyword phrases your targeted audience uses in search. As your backlink profile grows with more authoritative links to your site, the more trust Google has for your site, which then leads to higher rankings for more keyword phrases.

The Downfall of the Backlink Hustle

People went crazy over getting backlinks when they found out it had an effect on their site’s rankings. They were asking any and every site to link back to them. Some of them even paid website owners for links, or exchanged links with them.

Paying for links and exchanging links worked for a while, but eventually Google caught on. Google tweaked its algorithm and devalued these types of self-created links.

Introducing … The Penguin Update

It all started when the Penguin update waddled itself into our life. Our SEO life, that is.

When the Penguin update was released, SEOs looked intensely at what happened to their rankings. After Google explained some of the reasoning behind the update, it was clear what made some sites increase in rankings and others plummet: backlinks.

Sites that had high-quality external links saw ranking increases, while those that had low-quality, spammy links or not many backlinks, lost their ranking positions.

But Do Links Still Matter?

The short answer is “yes.”  Links are still important in 2019.

In fact, nothing has really changed over the years except that Google does a better job at weeding out the websites that don’t really belong on the first page of the search results.  As long as you focus on high-quality, relevant links and steer clear of shortcuts, like paid links or spammy links, then you’ll stay in Google’s good graces.

Conclusion

Link building is important, as long as you’re collecting quality backlinks. Publish top-notch content, share it with your industry, and see if others find enough value in it to share a link to it on their sites. As you publish more content and get the recognition from industry leaders, you should see rankings increase little by little. While it may seem like a lot of work, all of the content creation and marketing is worth it when you start to see your site improve (instead of decline) with each algorithm update.

Want more tips on improving your SEO? Grab a copy of our “Ultimate SEO Checklist.”

3 Fixes for Your Bad Brand Reputation That SEO Will Love

Bad brand reputation happens quickly on the web. Google urges SEOs to focus on building quality sites that provide a good user experience. Specifics on how exactly this is achieved are distilled into the acronym E-A-T, which stands for Expertise, Authority and Trust.

Bad brand reputation happens quickly on the web. Google urges SEOs to focus on building quality sites that provide a good user experience. Specifics on how exactly this is achieved are distilled into the acronym E-A-T, which stands for Expertise, Authority and Trust.

This simple acronym has a lot of complex elements bound into it. Instead of presenting an airy discourse on how Google defines quality, an exercise much like considering the medieval problem of how many angels can dance on the head of a pin, let’s focus on three practical tactics you can do to improve your site’s quality score.

Show Your Credentials

Tout your expertise in the subject domain that your site represents. Today, SEO requires having lots of quality content. A definition of quality content is content written by subject domain experts.

Beware of creating content that has no whiff of expertise. This is surely going to be considered thin content. This means for evergreen content, tout either:

  • Your business’ expertise; or
  • The qualifications of the expert writing the content

Plan for Regular Link Hygiene

Links still matter and factor into search algorithms. Links have long been used as signals for authority.

Are you letting others corrupt your link profile? If you do not have in place a regular schedule for reviewing your backlinks, then bad links may be negatively impacting your search results.

Use the Google Search Console (GSC) to review and evaluate the sites that are linking to you. If you do not visit this regularly, you may be in for surprises.

Review Your ‘About Us’ Pages

If you don’t already have an “About Us” site section that is easily found via your navigation, then you may be hurting your reputation.

This information is important for building trust for your site. The absence of robust information about your business begs that you are trying to hide important information from users. The “About Us” section should state where you are located and have contact information readily available.

If the information is stale and has not been updated in years, perhaps it’s time to give it a look and refresh it. If you are a commerce site, don’t be tempted to bury this information; because savvy users, unfamiliar with your brand, will come looking for this information before they purchase.

Key Takeaway for Marketers

Follow these three simple tactics, and you will be on your way to improving how Google perceives your site’s quality.

Still No Magic Bullet for SEO

SEMrush’s “Ranking Factors Study 2.0” confirms yet again that there is no single “open sesame” tactic that will magically net your site’s URLs the top placements in the Google search results. I am sure that this is terribly disappointing for site owners and practitioners who have long-sought to replace solid valued and valuable content, technical excellence and a commitment to the user with a magic bullet tactic.

SEO
“SEO,” Creative Commons license. | Credit: Flickr by Global Panorama

SEMrush’s “Ranking Factors Study 2.0” confirms yet again that there is no single “open sesame” tactic that will magically net your site’s URLs the top placements in the Google search results. I am sure that this is terribly disappointing for site owners and practitioners who have long-sought to replace solid valued and valuable content, technical excellence and a commitment to the user with a magic bullet tactic.

This study and other similar studies that look for keys to unlocking the Google algorithm increasingly confirm the need for a holistic, user-centric approach to search.

The SEMrush study used a 600,000-keyword worldwide data set and examined the first 100 SERP positions for each keyword. To crunch this big data and reveal the importance of the ranking factors, it applied a machine-learning algorithm called Random Forest. This methodology is one of the most effective machine-learning regression models used for predictive analysis. As the name implies, random forest is decision-tree methodology that teases out the most significant factors. Those with a statistical interest will find SEMrush’s choice of this methodology interesting.

What Were the Results?

The study identified 17 factors that influence how a page ranks in the Google SERPs. The study found that direct website traffic is the most influential ranking factor. A high volume of users directly navigating to the site is a key indicator to Google that the domain has authority and value.

What drives an individual to directly navigate to a site? The answer is easy: content and presentation that users value. The study shows that user behavior signals, such as time on site, pages per session and bounce rate influence rankings. They are indicators of site quality and its relevance for users. It should be noted that the study authors point out that the factors are intertwined, so focusing on a single factor does not strongly influence the overall result. They all fit neatly together.

What About Links?

The study shows that backlinks and link profiles are still key factors in rankings. The volume of referring domains, volume of backlinks and referring IP addresses are key metrics. The authors caution that “all the metrics of the backlink portfolio are interconnected, and a blind manipulation of only one of them will not increase your rankings, unless you also work on the other metrics.”

A well-orchestrated digital marketing effort can yield a surprising number of quality links. It has been my practice to focus on quality, and let the quantity flow from the overall value of the site’s offering as enhanced and exposed through the total marketing effort.

Does Content Matter?

The research clearly shows that content is crucial to ranking. There is no magic bullet length. If the content is irrelevant to the user’s query, it doesn’t matter how long it is — it will still be irrelevant.

The message is clear that by creating relevant content, you can improve your ranking. The research indicates that pages that rank higher have longer content, on average. This is particularly important for high search volume competitive keywords. For long-tail keywords, don’t scrimp on the content. Narrow your focus and cover the topic in depth, and you will be rewarded.

The Key Takeaway

The study also looked at on-page optimization factors and the impact of Google’s push to make the Web more secure by rewarding secure sites and shaming insecure sites. The results make interesting reading and, in my opinion, this entire study is a must-read for search marketers.

The key takeaway for me is that given the importance of direct traffic and user experience, that building brand awareness and enhancing user experience is as important as a strong SEO program. A holistic approach to addressing the dynamics of generating search traffic is essential.

4 Easy Ways to Keep Your Website Optimized for Search Engines

Businesses that launch without SEO strategies might manage to succeed, but they will struggle to reach their potential. Fortunately, improving your website’s SEO doesn’t take a Herculean effort as much as it takes consistency, time and patience. Read on for four easy ways to keep your SEO optimized.

Twenty years ago, nobody would have launched a new business without getting listed in the phone book. What would have been the point? Most people relied on phone books to find addresses and contact information for local businesses. An unlisted new business might as well not exist.

Now, thanks to the Internet, phone books are obsolete — but search engines have taken their places. People routinely use Google, Bing and even Facebook to find businesses in their areas. In addition, search engines essentially tell consumers where to find the goods and services they need. No phone book could do that!

Businesses that launch without SEO strategies might manage to succeed, but they will struggle to reach their potential. Fortunately, improving your website’s SEO doesn’t take a Herculean effort as much as it takes consistency, time and patience. Read on for four easy ways to keep your SEO optimized.

1. Don’t Play Tricks

SEO has come a long way since the end of the Phone Book Era. Digital marketers used to rely on tactics such as link spamming and keyword stuffing to get their websites ranked. They’d spam keywords in their content and in their website meta tags. Back then, gaming the system sometimes seemed better than providing your visitors with a helpful, intuitive online experience.

Those olden days are long gone. Now, succeeding in SEO is all about making users happy. In crafting its latest search engine algorithms, Google has leaned on artificial intelligence to analyze vast amounts of user data and determine the subtle signals of high-quality websites. Google has grown to reward websites that engage visitors with updated, sharable, high-quality content and fast-loading webpages that load on all kinds of devices.

So, don’t try to game the system, and don’t become consumed with any perceived hacks that claim to magically boost your search rankings. Stick with the long-held basics of good SEO and don’t fall for alleged shortcuts. Even if a shortcut is found, Google will just patch it with its next algorithm update.

2. Make the Most of Search Engine Results Pages

Standing out from the competition is important for any business. Even when phone books were the gold standard, high-rolling businesses purchased ads to stand apart from the rest.

A Simple Guide to Building Backlinks Via Outreach

Backlinks are the backbone to good SEO, and they have been since the earliest days of Google. There’s no better way to establish a website’s credibility than to see which other sites link to it. In a sense, a backlink is a tacit endorsement of another website’s content. Build up enough of them, and your search rankings will flourish.

Backlinks are the backbone to good SEO, and they have been since the earliest days of Google. There’s no better way to establish a website’s credibility than to see which other sites link to it. Think of it like buying a new book — are you more likely to pull a random title off the bookstore shelf, or do you want to read the latest New York Times bestseller? In a sense, a backlink is a tacit endorsement of another website’s content. Build up enough of them, and your search rankings will flourish.

That said, building a substantial number of backlinks is easier said than done. It doesn’t happen without a process. You need to know which websites to approach and how to deliver your pitch. Plus, you must have quality content. Read on to learn more about how to start developing a network of high-quality backlinks to boost your site’s SEO.

First, a Warning: Don’t Game the System

Back in the olden days of SEO, unethical marketers got big-time results by spamming blogs, forums and defunct websites. This created the appearance of an expansive network of backlinks – but without any real quality or credibility.

Don’t think for a second that this approach still works. Not only will Google ignore your website’s fraudulently large link network, but your website will likely be penalized for attempting to game the system. There are no more shortcuts to building high-quality backlinks. It’s extremely important that you build links the right way.

Start by Making a List

Before worrying about sales pitches and content generation, make a list of all the different websites where backlinks could help your SEO. A good way to start is by searching Google or Google News for the keywords most relevant to your business. Then, ask yourself the following questions when determining a website’s potential value:

1. Is the website authoritative?

Backlinks from credible, authoritative websites are far more valuable than backlinks from low-traffic websites. Look for websites that have higher domain authorities. You can find free tools available online to measure domain authority.

2. Is the website relevant?

Domain authority is important, but so is content relevance. If you sell used cars, then don’t seek backlinks from websites about home improvement or cosmetics. An exception to this rule is getting a backlink from a journalistic organization such as the Wall St. Journal or the Washington Post. If you can get linked by a credible, regional or national news organization, then by all means, do it.

3. Is the website local?

If you operate a brick-and-mortar business, then you’ll benefit from getting backlinks in local business organizations such as a chamber of commerce. Your city or county media is also a great resource for localized backlinks.

Research Names and Contact Information

Going one-by-one down your list of websites, start finding email addresses for people to contact. Your goal is reaching people with influence or decision-making power. Editors and managers are best. However, bloggers and journalists usually hold fair amounts of sway as well.

7 Quick and Easy SEO Tips for Small Businesses

Start off simple. If you’re new to SEO, that’s the best advice I can offer. Search engine optimization is an ongoing effort with many moving parts, and the payoffs are never immediate. But you don’t need to be an SEO guru to start moving the needle on your search engine rankings. Start with some simple tips to boost your SEO — and work at them consistently — and good things will happen.

Easy SEO TipsStart off simple.

If you’re new to SEO, that’s the best advice I can offer. Search engine optimization is an ongoing effort with many moving parts, and the payoffs are never immediate. But you don’t need to be an SEO guru to start moving the needle on your search engine rankings. Start with some simple tips to boost your SEO — and work at them consistently — and good things will happen.

Here are seven easy SEO tips that any small business owner can do. You don’t need to be a Web designer or have years of experience in marketing. Of course, you’ll want to learn more about SEO and expand your efforts as time goes on. Until then, these tips are more than enough to get you on your way.

1. Start a Blog

Content is king. That’s an old SEO adage that you’ll hear repeatedly if you hadn’t heard it already. Google’s algorithm is programmed to favor websites with unique, relevant content that’s highly useful to visitors.

Starting a blog is a great way to get useful content on your site. And there’s so much you can do with a blog. You can write about new products and industry trends, or you can engage your customers by offering helpful advice. Blog posts can help to establish your business as a local authority, and they can also be shared on social media to provide backlinks and positive social media signals — both of which are helpful for your website’s SEO.

Google’s search algorithms also favor websites with regularly updated content. Maintaining a blog serves this purpose. And if shoppers like what you have to say, they’ll be more likely to bookmark your site and return for future purchases.

2. Create a Google My Business Account

Creating a Google My Business profile allows your business to be shown in the local “maps” results of Google.com. If your business has walk-in customers, then that’s a big deal. Think about how many people use their smartphones to find nearby places to eat, shop and run errands. You can get an influx of new customers from the few minutes needed to start a Google My Business profile.

3. Start Building Backlinks

Building a network of backlinks (hyperlinks to your website from other sites) can establish your business as an authority in your field, resulting in a higher search ranking. To start building backlinks, create profiles for your business on sites such as Yelp, Bing Local and Foursquare. Build a company page on LinkedIn, and create a YouTube channel if you can offer informative or instructional videos — the possibilities are endless.

As you start profiles on different sites, remember to list your business information exactly as it’s listed in Google My Business. Doing so will boost your SEO efforts.

4. Get Your Titles, Headers and Meta Description Tags in Order

Titles and headers help Google determine which search terms are relevant for pages throughout your website. For example, if you owned a formalwear shop, then the wedding dress page should have the term “wedding dresses” in the page Title and a variation of that phrase in the <h1> header. The page Title is not visible on the page so you’ll need to view the source code to review your page Titles. The <h1> header is usually the main headline above the page content, and there should only be one, unique <h1> per page.

Like the page Titles, the meta description is also not visible on the page, but it does appear with your website in the search results. You can think of your Title and Meta Description like an advertisement in Google’s search results.

5. Ask Your Customers to Write Reviews

Reviews are helpful for small business SEO especially when they’re positive. Always ask your customers if they’ll post reviews to your Google My Business page or any other online review sites you’ve joined.

And really, you should create profiles on as many of these sites as possible. Angie’s List, Yelp and TripAdvisor are three of the most popular. Remember to make sure your name, address, and phone number (aka your NAP) on these sites match exactly with your Google My Business profile. As noted above, these citations can make a sizeable impact on your local SEO. Positive reviews can be even more impactful because they can lead to more prospects turning into customers.

6. Mention Your City and State

Boost your local SEO by frequently listing your company’s city and state throughout your website. Don’t overdo it, but putting this information in your meta tags, your home page <h1> header and throughout your content is helpful.

If you have a blog — which was one of the tips listed above — then articles pertaining to how your business is relevant to your city and region are also helpful. Mentions of your city and state can influence Google to favor your website in local search results.

7. Make Sure Your Site Works on Mobile

More people search Google nowadays using smartphones and tablets than desktops and laptops. If your website isn’t optimized for mobile devices, then your mobile search engine ranking is likely to take a hit. Remember that Google’s algorithm is tuned to connect people with sites that offer good user experiences. A site that’s not optimized for mobile won’t display correctly and may not even function as intended.

WordPress and other online publishing tools offer free website templates that are ready for mobile users. So you’re probably in good shape if you use this kind of platform. However, you may need to enlist a Web developer to convert your site for mobile. While this could be expensive, it’s well worth the cost. Otherwise, you risk losing more than half of your potential online customers.

Conclusion

Getting started in SEO doesn’t have to be a big deal, and this guide proves it. Anything you can do to improve your SEO – even the small things – will pay off over time. Just be patient and don’t get overwhelmed. Keep your process simple, and learn new things when you can. Eventually, your quick-hitting efforts will snowball and your website will climb in the rankings.

Want more SEO tips?  Click here to get a copy of our Ultimate Local SEO Checklist.

7 Principles for Redesigning Your Website (Without Hurting Your SEO)

Before you start rebuilding your site, it is important to sit down and consider how the redesign will impact your SEO. Here are seven principles to keep in mind throughout the redesign process.

Tom Marin blog website design illustrationIt is easy for any website to become unwieldy and difficult to manage, both for the webmaster and the visitor. As your business grows and evolves, your site must adapt, but with everything else going on your company, you might simply add new pages in a fairly haphazard manner. Over time, your site can become clunky and dated. While some websites can simply be tweaked, many times a complete redesign is the better option.

Before you start building your new site, however, it is important to sit down and consider how the redesign will impact your SEO. Anticipating issues and designing solutions is always better than trying to fix problems after they occur. Here are seven principles to keep in mind throughout the redesign process.

1. Site Structure
Your site’s structure, or the way it is laid out, is a very important part of SEO. One of the biggest mistakes people make during a redesign is to reduce the number of pages. By all means, get rid of pages that have thin content or unfixable structural issues, as well as those that duplicate better, higher-quality content. For the most part, though, it is better to keep those pages and set up 301 redirects to the new and improved pages.

2. Domain
Changing your website domain can hurt your website’s search engine rankings unless you plan a strategy in advance. If you don’t migrate your old website to the new one all at once, then you’ll have similar or identical content in two places so search engines will likely ignore the new duplicated webpages. The best approach is to hide the new website using the “noindex” meta tag until you’re ready to flip the switch. Then make sure to 301 redirect all of the old webpages to the new webpages on the new domain. This will ensure you don’t lose your webpage rankings during the migration.

3. Backlinks
Backlinks, or links from other websites to yours, are the lifeblood of your SEO. They show Google that yours is a relevant, important site that other websites respect. Yet other webmasters are not likely to search through their links and manually change them to point to your new website. This means that their links to your old site will result in the dreaded 404 Page Not Found errors. This provides a poor user experience and drags down your search rankings.

You can overcome this issue by following the guidelines set out in Site Structure, above. Make sure that all the old pages have a permanent 301 redirect. Use your web analytics and Google Webmaster Tools to search for any remaining 404 errors, and correct them as you find them.

4. On-Page SEO
On-page SEO remains just as important as ever after your redesign. Take the opportunity to thoroughly audit any pages you are keeping, paying close attention to Title tags, Meta descriptions, headers (h1, h2, h3, etc.), and of course the content on the page. When creating new pages, make sure they are rich in useful, authoritative content and 100 percent focused on the keywords you’re trying to rank for in the search engines. Also pay attention to your internal linking structure, making sure that it is clear, logical, and easy to follow.

5. Off-Page SEO
Off-page SEO refers to all the things that show Google that your site is worth visiting, such as the number of websites linking to your website. While you don’t have much direct control over these factors, planning for them is the same as it was for your previous website. Create high-quality content that people want to read and share, use interesting headlines to convince them to click, and make it easy for people to share your content via social sharing buttons.

6. Duplicate Pages
A lot of duplicate content on your website can hurt your SEO, so be sure to avoid it. If the duplicate pages are not necessary from a usability standpoint, then the best option is to use a 301 redirect to force all the traffic to the correct page. If the duplicate pages are necessary, then use the rel=”canonical” tag to explicitly tell search engines which page to rank in their results.

7. Theme, Colors, and Other Bells and Whistles
A website redesign is a great opportunity to change your website’s look and feel. In general, changes in colors and other aspects of the site’s design do not affect SEO. However, major changes in page layout and content could have an impact. To minimize these effects, try to redirect existing pages to new pages that have the same overall “purpose,” and roughly the same balance of text to images.

Redesigning your website does not have to mean losing your SEO. Take the time to map out your existing site and develop a plan for the redesign, and you should see only minimal impacts from the changeover.

Want more SEO tips? I created a simple checklist that walks you through specific actions you can take to improve your search engine rankings and traffic. Click here to get my SEO Checklist