Melissa Campanelli’s The View From Here: Google, Bazaarvoice Partner to Bring Reviews to Google Search and Ads

I heard some interestng news this week: Google and social commerce firm Bazaarvoice announced an industry-first partnership to bring product reviews to Google search and ads.

I heard some interesting news this week: Google and social commerce firm Bazaarvoice announced an industry-first partnership to bring product reviews to Google search and ads.

Through the partnership and with client permission, Bazaarvoice said in a press release, it can now “share high-quality product review content from Bazaarvoice client sites on Google Web Search, Google Product Search, and Google AdWords ads.”

Bazaarvoice said the partnership will enable retailers and manufacturers using its services to “easily leverage their product review content to drive more high-quality traffic from Google, as well as provide brand exposure to qualified shoppers.”

What’s more, “consumers benefit from immediate access to opinions from other customers as they research and complete purchases, adding relevance and authenticity.”

The integration is immediately available as Bazaarvoice’s SyndicateVoice for Search offering.

To me, this is an important partnership. It elevates the value of user-generated content as a search tool. I imagine retailers will be excited about it, in that it will bring more exposure to their brands with minimal effort on their parts. What do you think? Any retailers out there care to comment? Let me know by posting a comment below.